3. The Marketing Communications Mix Advertising Any Paid Form of Nonpersonal Presentation by an Identified Sponsor. Sales Promotion Short-term incentives to Encourage Trial or Purchase. Protect andlor promote Public relations Company,'s Imagelproducts Personal Selling Personal Presentations Direct Communications Direct Marketing With indiyiduals to obtain an Immediate Response8 Advertising Personal Selling Any Paid Form of Nonpersonal Presentation by an Identified Sponsor. Sales Promotion Short-term Incentives to Encourage Trial or Purchase. Public Relations Direct Marketing Direct Communications With Individuals to Obtain an Immediate Response. Protect and/or Promote Company’s Image/products. Personal Presentations. 3.The Marketing Communications Mix