点击下载:复旦大学管理学院:《营销管理》PPT讲义(英文版)_Chapter 11 Integrated Marketing Communication
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4. Elements in the communication Process Message SENDER RECEIVER Encoding Decoding Media Noise Feedback Response9 4.Elements in the Communication Process SENDER Encoding Decoding RECEIVER Media Message Feedback Response Noise
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点击下载:复旦大学管理学院:《营销管理》PPT讲义(英文版)_Chapter 11 Integrated Marketing Communication
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