The retail Environment Modern retail establishment ---choices Typical consumer sees fewer than 100 of these and leaves the store with about fourteen Individual products present an equally astonishing number of choices The challenge facing the package designer e Package---the only medium influence the purchase Consumer and package---final confrontation Depending on the information source and the nature of the product about 68 and 80% decisions are made the product shelf. Consumer rarely has a specific list Product must convey messages to motivate decision in 7 seconds三、The Retail Environment ⚫ Modern retail establishment --- choices Typical consumer sees fewer than 100 of these and leaves the store with about fourteen. Individual products present an equally astonishing number of choices The challenge facing the package designer ⚫ Package---the only medium influence the purchase Consumer and package--- final confrontation Depending on the information source and the nature of the product About 68 and 80% decisions are made the product shelf. ⚫ Consumer rarely has a specific list Product must convey messages to motivate decision in 7 seconds