三、 Demographics and Psychographics 2. Psychographics Psychographics ---how groups of people are motivated and how they behave An imprecise study common in everyday usage DINKS. SKOTES DIPPie gizigi Presumably, certain images will appeal to these different groups and others will not Continuous effort to identify tomorrows hot trend or an unfulfilled need Discover the purchasing preference Seek to identify behavioral patterns二 、Demographics and Psychographics 2. Psychographics ⚫ Psychographics ---how groups of people are motivated and how they behave An imprecise study common in everyday usage, DINKs, SKOTEs, DIPPie,GIZIGI; Presumably, certain images will appeal to these different groups and others will not. ⚫ Continuous effort to identify tomorrow's hot trend or an unfulfilled need ⚫ Discover the purchasing preference ⚫ Seek to identify behavioral patterns