Advertising is part of the overall endeavor of tourist promotion,and is aimed at the following endeavor:n.effort,attempt努力，尽力，企图 objectives-(1)to provide information,(2)to in crease His endeavors to persuade her to go with him demand,(3)to differentiate the product,(4)to failed..他尽力劝她和他一道去，但是失败了。 increase product worth,and(5)to maintain current sales level.In order to achieve the objectives of Please make every endeavor to be early. business communication,it is necessary to adopt an 请尽量早点。 appropriate promotional mix,which entails differentiate:vt,show to be different区别，分 personal selling and mom-personal selling. 别，辨别 Traditionally,the objectives of advertising were stated in terms of direct sales goals.The clearer The report doesn't differentiate the two aspects and more specific the objective is,the more of the problem. effectively the ad can be created and transmitted, and the more satisfactorily the ad's effects can be 此报告未能将问题的两方面加以区别。 evaluated later.A better approach,however,is to entail:vt.make necessary,impose on sb.使必要 view advertising as having communication These plans entail great expense on us. objectives that seek to inform,persuade,and remind potential customer of the product or 这些计划需要花费我们很大的经费。 service.Advertising seeks to condition the in terms of:从..方面来说 customer to have a favorable viewpoint toward the product and to promote the likelihood that the He judges everyone in terms of his own standards. customer will buy a particular product or service. 他按照自己的标准评判一个人。 A good advertisement may take any form,but it In terms of customer satisfaction,the policy must accomplish the following goals: cannot be criticized. 从顾客满意这一点来看，这一方针无可指责。 1010 Advertising is part of the overall endeavor of tourist promotion, and is aimed at the following objectives-(1)to provide information, (2)to in crease demand, (3)to differentiate the product, (4)to increase product worth, and (5)to maintain current sales level. In order to achieve the objectives of business communication, it is necessary to adopt an appropriate promotional mix, which entails personalselling and mom-personal selling. Traditionally, the objectives of advertising were stated in terms of direct sales goals. The clearer and more specific the objective is, the more effectively the ad can be created and transmitted, and the more satisfactorily the ad’s effects can be evaluated later. A better approach, however, is to view advertising as having communication objectives that seek to inform, persuade, and remind potential customer of the product or service. Advertising seeks to condition the customer to have a favorable viewpoint toward the product and to promote the likelihood that the customer will buy a particular product or service. A good advertisement may take any form, but it must accomplishthe following goals: endeavor: n. effort, attempt 努力，尽力，企图 His endeavors to persuade her to go with him failed. 他尽力劝她和他一道去，但是失败了。 Please make every endeavor to be early. 请尽量早点。 differentiate: vt. show to be different 区别，分 别，辨别 The report doesn’t differentiate the two aspects of the problem. 此报告未能将问题的两方面加以区别。 entail: vt. make necessary, impose on sb. 使必要 These plans entail great expense on us. 这些计划需要花费我们很大的经费。 in terms of : 从…方面来说 He judges everyone in terms of his own standards. 他按照自己的标准评判一个人。 In terms of customer satisfaction, the policy cannot be criticized. 从顾客满意这一点来看，这一方针无可指责