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Advertising is part of the overall endeavor of tourist promotion,and is aimed at the following evaluate:vt.find out,decide the amount of, objectives-(1)to provide information,(2)to in crease value of评价,估计 demand,(3)to differentiate the product,(4)to I can't evaluate his ability without seeing his increase product worth,and(5)to maintain current sales level.In order to achieve the objectives of work.. business communication,it is necessary to adopt an 没有看到他的工作情况,我无法评价他的能力。 appropriate promotional mix,which entails and to promote the likelihood ...or service. personal selling and mom-personal selling. 进顾客购买特别的产品或服务的可能性。 Traditionally,the objectives of advertising were stated in terms of direct sales goals.The clearer 句中hat是关系代词,引出likelihood的同位 and more specific the objective is,the more 语从句,如: effectively the ad can be created and transmitted, and the more satisfactorily the ad's effects can be Obviously,there was little probability that evaluated later.A better approach,however,is to they would succeed,but they didn't mind. view advertising as having communication 很明显,他们成功的可能性极小,但他们不 objectives that seek to inform,persuade,and remind potential customer of the product or 在乎。 service.Advertising seeks to condition the I can't say with any certainty that I'll work customer to have a favorable viewpoint toward the product and to promote the likelihood that the out the complicated problem in time. customer will buy a particular product or service. 我不能肯定地说,我将及时地解决这个复杂 A good advertisement may take any form,but it 的问题。 must accomplish the following goals: 1111 Advertising is part of the overall endeavor of tourist promotion, and is aimed at the following objectives-(1)to provide information, (2)to in crease demand, (3)to differentiate the product, (4)to increase product worth, and (5)to maintain current sales level. In order to achieve the objectives of business communication, it is necessary to adopt an appropriate promotional mix, which entails personalselling and mom-personal selling. Traditionally, the objectives of advertising were stated in terms of direct sales goals. The clearer and more specific the objective is, the more effectively the ad can be created and transmitted, and the more satisfactorily the ad’s effects can be evaluated later. A better approach, however, is to view advertising as having communication objectives that seek to inform, persuade, and remind potential customer of the product or service. Advertising seeks to condition the customer to have a favorable viewpoint toward the product and to promote the likelihood that the customer will buy a particular product or service. A good advertisement may take any form, but it must accomplishthe following goals: evaluate: vt. find out, decide the amount of, value of 评价,估计 I can’t evaluate his ability without seeing his work.. 没有看到他的工作情况,我无法评价他的能力。 and to promote the likelihood …or service.促 进顾客购买特别的产品或服务的可能性。 句中that 是关系代词,引出likelihood的同位 语从句,如: Obviously, there was little probability that they would succeed, but they didn’t mind. 很明显,他们成功的可能性极小,但他们不 在乎。 I can’t say with any certainty that I’ll work out the complicated problem in time. 我不能肯定地说,我将及时地解决这个复杂 的问题
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