二 、Demographics and Psychographics 2. Psychographics ⚫ Psychographics -how groups of people are motivated and how they behave An imprecise study common in everyday usage, DINKs, SKOTEs, DIPPie,GIZIGI; Presumably, certain images will appeal to these different groups and others will not. ⚫ Continuous effort to identify tomorrow's hot trend or an unfulfilled need ⚫ Discover the purchasing preference ⚫ Seek to identify behavioral patterns二 、Demographics and Psychographics 2. Psychographics ⚫ Psychographics -how groups of people are motivated and how they behave An imprecise study common in everyday usage, DINKs, SKOTEs, DIPPie,GIZIGI; Presumably, certain images will appeal to these different groups and others will not. ⚫ Continuous effort to identify tomorrow's hot trend or an unfulfilled need ⚫ Discover the purchasing preference ⚫ Seek to identify behavioral patterns