二 、Demographics and Psychographics 1. Demographics ⚫ Correct structural design product facts and physical world Understanding of the intended receiver of the communication. ⚫ Consumption habits and motivations of population segments Purchase decision in the targeted audience Realms of demographics and psychographics. ⚫ Demography: specific, easily quantifiable classifications information gender age occupation residence cultural background ethnic background education level marital status family size socioeconomic status geographic factors religious factors ⚫ Anticipating market, future packaging needs. ⚫ Some can be difficult to project. ⚫ Broad demographic categorizations二 、Demographics and Psychographics 1. Demographics ⚫ Correct structural design product facts and physical world Understanding of the intended receiver of the communication. ⚫ Consumption habits and motivations of population segments Purchase decision in the targeted audience Realms of demographics and psychographics. ⚫ Demography: specific, easily quantifiable classifications information gender age occupation residence cultural background ethnic background education level marital status family size socioeconomic status geographic factors religious factors ⚫ Anticipating market, future packaging needs. ⚫ Some can be difficult to project. ⚫ Broad demographic categorizations