一、 Introduction A package design is composed of two separate components: 1. Features and characteristics Containment, protection/preservation, qualities 2. Attract consumer and motivate purchase decision surface decoration, form, material, shape ⚫ Overview of the information ⚫ Create packages to observer. ⚫ Attention to product Consideration of the package design Sophisticated graphics and misleading statements一、 Introduction A package design is composed of two separate components: 1. Features and characteristics Containment, protection/preservation, qualities 2. Attract consumer and motivate purchase decision surface decoration, form, material, shape ⚫ Overview of the information ⚫ Create packages to observer. ⚫ Attention to product Consideration of the package design Sophisticated graphics and misleading statements