Learning objectives 1. Describe the factors that influence consumer behavior online 2. Understand the decision-making process of consumer purchasing online 3. Describe how companies are building one-to-one relationships with customers 4. Explain how personalization is accomplished online 5. Discuss the issues of e-loyalty and e-trust in EC 6. Describe consumer market research in EC Electronic Commerc Prentice Hall 2006Electronic Commerce Prentice Hall © 2006 2 Learning Objectives 1. Describe the factors that influence consumer behavior online. 2. Understand the decision-making process of consumer purchasing online. 3. Describe how companies are building one-to-one relationships with customers. 4. Explain how personalization is accomplished online. 5. Discuss the issues of e-loyalty and e-trust in EC. 6. Describe consumer market research in EC