Learning objectives 7. Describe Internet marketing in B2B, including organizational buyer behavior 8. Describe the objectives of Web advertising and its characteristics 9. Describe the major advertising methods used on the Web 10. Describe various online advertising strategies and types of promotions 11. Describe permission marketing, ad management, localization, and other advertising-related issues 12. Understand the role of intelligent agents in consumer issues and advertising applications Electronic Commerc Prentice Hall 2006Electronic Commerce Prentice Hall © 2006 3 Learning Objectives 7. Describe Internet marketing in B2B, including organizational buyer behavior. 8. Describe the objectives of Web advertising and its characteristics. 9. Describe the major advertising methods used on the Web. 10. Describe various online advertising strategies and types of promotions. 11. Describe permission marketing, ad management, localization, and other advertising-related issues. 12. Understand the role of intelligent agents in consumer issues and advertising applications