Why is Zara so successful? Marketing team attends global fashion shows where trends are reiterated to designers o Manufacturing and designing lies within the same building allowing easy communication and products launched will be weeks before a luxury brand o limited quantity per shop and low stock level promoting exclusivity e no repetition of fashion lines to encourage immediate purchase e main forms of ads is thru store front displays FAST FASHION: speed at which new designs move from catwalk to consumer to capture current fashion trends o Zara is more concerned with finding the exact retail site that best suits the company rather than spending the extra money on luring customers into the storeMarketing team attends global fashion shows where trends are reiterated to designers Manufacturing and designing lies within the same building allowing easy communication and products launched will be weeks before a luxury brand limited quantity per shop and low stock level promoting exclusivity no repetition of fashion lines to encourage immediate purchase main forms of ads is thru store front displays FAST FASHION: speed at which new designs move from catwalk to consumer to capture current fashion trends Zara is more concerned with finding the exact retail site that best suits the company rather than spending the extra money on luring customers into the store Why is Zara so successful?