ZARA in中国 o When it just opened in China, there was a saying Zara just murdered everything around it e Aim in china: To maintain standards of quality and immediacy required by the shops a Chinese shop for styles and popular brands e Growing middle class contributing to this trend o Price is along the $25-$75 range e Chinese trust foreign brands due to established heritage, no cutting of corners, market status etc e Understanding the importance of e-commerce in China but not lowering the exclusivity of their products, Zara offers online shopping but self collection at the shop itself, exclusive for you onlyZARA in 中国 When it just opened in China, there was a saying “Zara just murdered everything around it” Aim in china: To maintain standards of quality and immediacy required by the shops Chinese shop for styles and popular brands Growing middle class contributing to this trend Price is along the $25-$75 range Chinese trust foreign brands due to established heritage, no cutting of corners, market status etc Understanding the importance of e-commerce in China but not lowering the exclusivity of their products, Zara offers online shopping but self collection at the shop itself, exclusive for you only