Segment Marketing e GEOGRAPHIC: Cities in China o Shanghai-14 o Beijing-10 o Hongkong-9 o Shenzhen -4 o Shenyang-4 o Reason: Higher purchasing power in these cities and larger exposure to global fashionSegment Marketing GEOGRAPHIC: Cities in China Shanghai-14 Beijing-10 Hongkong-9 Shenzhen-4 Shenyang-4 Reason: Higher purchasing power in these cities and larger exposure to global fashion