Part 1 (para. 1-8): Brand names Other types of brand names: Task 1 p. 162 para 4-5 a brand name can be purely functional Price Waterhouse Levis Xbox 360 HeinzPart 1 (para. 1-8): Brand names Other types of brand names: Task 1 p. 162 para. 4-5 • A brand name can be purely functional: – Price Waterhouse – Levi’s – Xbox 360 – Heinz