Part 1 (para. 1-8): Brand names a brand name can serve to enhance the perception(看法,观念 of the brand: Playstation3(索尼电脑娱乐所开发的第三代视频游戏主机) Showtime(美国有线电视台名) Build-A-Bear (an american retailer that sells teddy bears and other stuffed animals制作一只熊)Part 1 (para. 1-8): Brand names A brand name can serve to enhance the perception (看法，观念) of the brand: • PlayStation 3 (索尼电脑娱乐所开发的第三代视频游戏主机) • Showtime (美国有线电视台名) • Build-A-Bear (an American retailer that sells teddy bears and other stuffed animals 制作一只熊)