Part 1(para. 1-8: Brand names a brand name can be purely functional a brand name can serve to enhance the perception看法,观念 of the brand Can you think of any Chinese brand names of the similar features?Part 1 (para. 1-8): Brand names • A brand name can be purely functional • A brand name can serve to enhance the perception (看法，观念) of the brand Can you think of any Chinese brand names of the similar features?