Universalism vs. Particularism The third pair of pattern variables are the choice between types of value-orientation standard universalism vs. particularism. Simply put, " in the former case the standard is derived from the validity of a set of existential ideas, or the generality of a normative rule, in the latter from the particularity of an object or of the status of the object in a contractual agreements Vs helping someone o fulfill relational system". Example: the obligation te because she is your friendUniversalism vs. Particularism • The third pair of pattern variables are the choice between types of value-orientation standard: universalism vs. particularism. Simply put, ''in the former case the standard is derived from the validity of a set of existential ideas, or the generality of a normative rule, in the latter from the particularity of ... an object or of the status of the object in a relational system'' . Example: the obligation to fulfill contractual agreements vs. helping someone because she is your friend