对营销环境作出反应 3-8 Environmental Management Perspective Taking a proactive approach to managing the microenvironment and the macroenvironment to affect changes that are favorable for the company. How? Hire lobbyists, run “ advertorials”, file law suits and complaints, and form agreements 商务策划学院2002商务策划学院 2002 对营销环境作出反应 3-8 • Environmental Management Perspective –Taking a proactive approach to managing the microenvironment and the macroenvironment to affect changes that are favorable for the company. How? Hire lobbyists , run “advertorials”, file law suits and complaints, and form agreements