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Mercedes benz strategic Summary New investment pian in argest market for mercedes Benz Overview 3rd player in luxury market: 206k sales(+4%Vs LY)VS Audi 407k (+32%)and BMW 313k (+41% Obiective >300k sales by 2015(China as the 1rst market Main -F2Gnewor +2bn E Investment upgraded car actions modasaindarvears C70% cars sold in china produced locally(audi manutacturing 910 capacity and sales network Source: LMC Automotive Consulting, Reuters August 2013. Sales period TAM'123 rd largest market for Mercedes Benz 3 rd player in luxury market: 206k. sales (+4% vs. LY) vs. Audi 407k. (+32%) and BMW 313k. (+41%) >300k sales by 2015 (China as the 1rst market) +2bn € Investment Source: LMC Automotive Consulting, Reuters August 2013. Sales period TAM’12 Overview Objective Main actions 70% cars sold in China produced locally (Audi 9/10) Expanding manufacturing capacity and sales network +20 new or upgraded car models in 2 years Mercedes Benz Strategic Summary New investment plan in China
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