Mercedes Benz strategic Summary 3 0 layer in uxury-: arket: 1320k- sales +4, 7% New gOrDys Ly vs Lu:: 115 ( -,7%)and BMW Overview 1540K.(+116%) Growth thanks to Japan(+28, 8%VS LY)and SA+2% Obiective 1st in luxury market(2020)+10% profit margin Main Development of new Mercedes benz actions portfolio Connection online New A more rejuvenated concessionaire brand role Source: Agencia EFE. Sales period TAM123 rd player in luxury market: 1320k. sales (+4,7% vs. LY) vs. Audi 1455k. (+11,7%) and BMW 1540k. (+11,6%) Growth thanks to Japan (+28,8% vs. LY) and USA (+7,2%). 1 st in luxury market (2020) + 10% profit margin Development of new portfolio Overview Objective Main actions New concessionaire role Mercedes Benz Connection Online A more rejuvenated brand Source: Agencia EFE. Sales period TAM’12 Mercedes Benz Strategic Summary New global strategic plan