Mercedes Benz Strategic Sumfeary Mission The best or nothing Vision Top spot in the premium car market by 2020 Objectives 10% operating profit Luxury market (SOM Vol. BMW KPI margin(7, 1% in 2012) and audil Strategies Global New strategic plan China New inyestment plan Source: daimler's chief executive dieter Zetsche, october13Global China Mission Vision Objectives (KPI’s) Strategies The best or nothing Top spot in the premium car market by 2020 New strategic plan New investment plan 10% operating profit margin (7,1% in 2012) 1 st in luxury market (SOM vol. > BMW and Audi) Mercedes Benz Strategic Summary Source: Daimler’s Chief Executive Dieter Zetsche, October’13