1.Brand Equity Analysis 11-13 Brand memory Brand Establish awareness brand Brand awareness recognition Brand functional equity Type of brand expressive Build brand Brand association personality Force of symbolic building Brand brand image association Improve Unicity of brand brand loyalty association 制卧经价蜀易大考 国际商学院市场营销学系Brand equity Brand awareness Brand image Brand memory Brand recognition Type of brand association sForce of brand association Unicity of brand association functional expressive symbolic Brand building Establish brand awareness Build brand personality Improve brand loyalty 1. Brand Equity Analysis 11－13 11－13