11-14 2.Product Representativity within a brand 海尔 1.Refrigerator Haier 2.Wash Machine 3.Air Conditioner 4.Television 5.Computer 征谢纤炫奇贸多大考 国际商学院市场营销学系2. Product Representativity within a brand 1. Refrigerator 2. Wash Machine 3. Air Conditioner 4. Television 5. Computer 11 －14 11 －14