3.Relationship of Brand and Product 11-15 Competitive brands within Brand coverage of different the same product category product categories One specific product with one certain brand MI M2 M3 M4 M5 P1 P2 P3 P4 P5 BRANDS PRODUCTS 国际商学院市场营销学系3. Relationship of Brand and Product Brand coverage of different product categories Competitive brands within the same product category M1 M2 M3 M4 M5 BRANDS P1 P2 P3 P4 P5 PRODUCTS One specific product with one certain brand 11 －15 11 －15