About the author Professor Graeme Martin is based at Edinburgh Business School, Heriot Watt University.He is also Senior Research Fellow at the University of Glasgow's School of Business and Management,and Director of the Centre for Reputation Management through People (CRMP).He holds visiting appointments at the University of Colorado in Denver,Ca Foscari University in Venice,the University of Technology in Sydney and Blekinge Institute of Technology in Sweden. He has published many refereed journal articles,book chapters reports and a book on human resource management,organizational change and international human resource management.Graeme researches into reputation management and HR,the links between new technologies and people management,including e-learning,and the future role ofsenior HR specialists.He is a member of the Advisory Board for the Scottish Academy of Health Policy and Management and consults regularly for a range of organizations in the public and private sectors in the UK. ixAbout the author Professor Graeme Martin is based at Edinburgh Business School, Heriot Watt University. He is also Senior Research Fellow at the University of Glasgow’s School of Business and Management, and Director of the Centre for Reputation Management through People (CRMP). He holds visiting appointments at the University of Colorado in Denver, Cà Foscari University in Venice, the University of Technology in Sydney and Blekinge Institute of Technology in Sweden. He has published many refereed journal articles, book chapters, reports and a book on human resource management, organizational change and international human resource management. Graeme researches into reputation management and HR, the links between new technologies and people management, including e-learning, and the future role of senior HR specialists. He is a member of the Advisory Board for the Scottish Academy of Health Policy and Management and consults regularly for a range of organizations in the public and private sectors in the UK. ix