The Challenge in Supply Chain Integration These challenges are met not only by Coordinating production,transportation, and inventory decisions But more generally by Integrating the front end of the supply chain,customer demand,to the back end of the supply chain,the production and manufacturing portion of the supply chain. supplier manufacturer distributor retailerThe Challenge in Supply Chain Integration „ These challenges are met not only by „ Coordinating production, transportation, and inventory decisions „ But more generally by „ Integrating the front end of the supply chain, customer demand, to the back end of the supply chain, the production and manufacturing portion of the supply chain. supplier manufacturer distributor retailer