The Challenge in Supply Chain Integration The challenge in supply chain integration is to coordinate activities across the supply chain,so that the enterprise can improve its performance: Reduce costs Increase service levels Reduce the Bullwhip Effect Better use resources Respond effectively to changes in the marketThe Challenge in Supply Chain Integration The challenge in supply chain integration is to coordinate activities across the supply chain, so that the enterprise can improve its performance: „ Reduce costs „ Increase service levels „ Reduce the Bullwhip Effect „ Better use resources „ Respond effectively to changes in the market