Businesses maysuffer significant costs and a loss of reputation if problems arise. 第五节52.5 1.主要内容Main contents a)Identify a business's strengths,weaknesses opportunities and threats(SWOT)in amarket and the main soures of competitive advantage. b)Identify the main elements within Porter's value chain and explain the meaning of a value network c)Explain the factors or forces that influence the level of competitiveness in an industry or sector using Porter's five forces model. d)Describe the activities of an organisation that affect its competitiveness 2.基本概念和知识点Basic concepts SWOT.value chai.competitive forces 3.问题与应用applications The value chain describes those activities of the organisation that add value to purchased inputsPrimary activitiesare involved in the production of goods and services.Support activities providenecessary assistance.Linkages are the relationships between activities Managing the value chain,which inudes relationships with outside bea source of strategic advantage.The competitive environment is structured by five forces. barriers to enry.substitute products thebargaining power of customers.the bargaining power of suppliers:competitive rivalry i)Purchasing ii)Production im）Marketing iv)Service (三)思考与实践Chapter questions and practices (1) For example,a haulage firm might monitor the following factors. Political .Fuel tax .Government steps to reduce pollution from ories .Congestion charges in cities .Plans to build new roads .Road blockades due to strikes(e.g.in France) .State of the economy-a downturn would result in less trade Fuel is amajor cost movements will be seen as significant Most hauliers borrow to purchase trucks,rate would increase costs 8 8 Businesses maysuffer significant costs and a loss of reputation if problems arise. 第五节§2.5 1. 主要内容 Main contents a) Identify a business’s strengths, weaknesses opportunities and threats (SWOT) in a market and the main sources of competitive advantage. b) Identify the main elements within Porter’s value chain and explain the meaning of a value network c) Explain the factors or forces that influence the level of competitiveness in an industry or sector using Porter’s five forces model. d) Describe the activities of an organisation that affect its competitiveness: 2. 基本概念和知识点 Basic concepts SWOT, value chai, competitive forces 3. 问题与应用 Questions and applications The value chain describes those activities of the organisation that add value to purchased inputs.Primary activities are involved in the production of goods and services. Support activities providenecessary assistance. Linkages are the relationships between activities. Managing the value chain,which includes relationships with outside suppliers, can be a source of strategic advantage.The competitive environment is structured by five forces: barriers to entry; substitute products; thebargaining power of customers; the bargaining power of suppliers; competitive rivalry. i) Purchasing ii) Production iii) Marketing iv) Service （三）思考与实践 Chapter questions and practices (1) For example, a haulage firm might monitor the following factors: Political •Fuel tax • Government steps to reduce pollution from lorries • Congestion charges in cities • Plans to build new roads • Road blockades due to strikes (e.g. in France) Economic • State of the economy – a downturn would result in less trade • Fuel is a major cost so oil price movements will be seen as significant • Most hauliers borrow to purchase trucks, so a rise in interest rate would increase costs