Product Variables(components) The Core product a product or services that is essentially the same as that of competitors The Tangible Product a product or service that is differentiated composition, origin, or tangible features from competing products The Augmented product a product or service which is serviced after the sale and carries a warrantee from the producer, producing a continuing relationship with the seller. Copyright 2001 by Harcourt, Inc. All rights reservedCopyright © 2001 by Harcourt, Inc. All rights reserved. 10-4 Product Variables (components) The Core Product • a product or services that is essentially the same as that of competitors The Tangible Product • a product or service that is differentiated composition, origin, or tangible features from competing products The Augmented Product • a product or service which is serviced after the sale and carries a warrantee from the producer, producing a continuing relationship with the seller