Product Variables Augmented Product Installation Tangible Packaging Product Core Core Delivery Brand Benefit lingAfter Product Name or and Service Sale Credit Service Quality Features Warranty Source: Adapted from Phillip Kotler, Marketing Management, 10th edition, 2000 p. 395. Reprinted by permission of Prentice Copyright 2001 by Harcourt, Inc. All rights reserved Hall, Inc, Englewood Cliffs, New JerseyCopyright © 2001 by Harcourt, Inc. All rights reserved. 10-5 Product Variables Core Product Tangible Product Augmented Product Installation Brand Name After Sale Service Delivery and Credit Warranty Features Packaging Styling Core Benefit or Service Quality Source: Adapted from Phillip Kotler, Marketing Management, 10th edition, 2000 p. 395. Reprinted by permission of Prentice￾Hall, Inc., Englewood Cliffs, New Jersey