The retail Industry 7 segments clothing durable goods, etc. For each, uses of Internet may differ Information VS direct purchasing General merchandisers vs specialty retaillers Mail order/telephone order( MOTO sector most similar to online retail sector Sophisticated order entry, delivery, inventory control systems Copyright C 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide 9-6The Retail Industry ◼ 7 segments (clothing, durable goods, etc.) ❖For each, uses of Internet may differ ◼ Information vs. direct purchasing ◼ General merchandisers vs. specialty retailers ◼ Mail order/telephone order (MOTO) sector most similar to online retail sector ❖Sophisticated order entry, delivery, inventory control systems Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide 9-6