The Online retail sector Most important theme in online retailing is effort to integrate online and offline operations $16 trillion U.S. economy ■Us, retail market $11.4 trillion 671% of total gross domestic product ( GDP Copyright C 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide g-5The Online Retail Sector ◼ Most important theme in online retailing is effort to integrate online and offline operations ◼ $16 trillion U.S. economy ◼ U.S. retail market ❖ $11.4 trillion ❖ 71% of total gross domestic product (GDP) Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide 9-5