Academic reading Text A Wal-Mart's foreign expansion Less successful cases in developed countries: Para Two major reasons for the failure The well-established local rivals had nicely matched their offerings to local shopping habits and consumer preferences Consumers in South Korea and germany seemed to have a preference for higher quality merchandise and were not as attracted to wal- Mart's discount strategyAcademic reading Text A Wal-Mart’s foreign expansion Less successful cases in developed countries: Para. 3 Two major reasons for the failure: • The well-established local rivals had nicely matched their offerings to local shopping habits and consumer preferences • Consumers in South Korea and Germany seemed to have a preference for higher quality merchandise and were not as attracted to Wal￾Mart’s discount strategy