Unit 3 Corporate strategies ext A Wal-Mart's foreign expansion Source: International business Competing in the Global Marketplace( 8th Edition, 2011) by Charles W. L Hill, Professor of International Business at the school of Business, University of Washington
Unit 3 Corporate strategies Text A Wal-Mart’s foreign expansion Source：International Business: Competing in the Global Marketplace (8th Edition, 2011) by Charles W. L. Hill, Professor of International Business at the School of Business, University of Washington
Definition Corporate strategies The overall scope and direction of corporation and the way in which its various business operations work together(其各部分的 业务运营协同作用) to achieve particular goals. The purpose of the strategies is to gain and defend some forms of competitive advantage (获得并保护某些形式的竞争优势)
Definition Corporate strategies • The overall scope and direction of a corporation and the way in which its various business operations work together (其各部分的 业务运营协同作用) to achieve particular goals. • The purpose of the strategies is to gain and defend some forms of competitive advantage (获得并保护某些形式的竞争优势)
a focused case- Wal-Mart One of its corporate strategies Foreign expansion About the company: Lead-in task p 48 http://corporate.walmart.com/our-stor
A focused case – Wal-Mart • One of its corporate strategies: – Foreign expansion • About the company: Lead-in task p. 48 • http://corporate.walmart.com/our-story
A focused case-Wal-Mart Number of Number of Number of Fiscal year Wal-Mart purpose retail units employees countries that 2018 sales have Wal- Mart stores 11700 2. 3 million 28 S500.3 To create stores worldwide ( e billion in opportunities and commerce revenue bring value to sites in 11 customers and countries) communities around the world Company website An important source of company information
A focused case – Wal-Mart • Company website: – An important source of company information Number of retail units Number of employees Number of countries that have WalMart stores Fiscal year 2018 sales Wal-Mart purpose 11,700 stores 2.3 million worldwide 28 (ecommerce sites in 11 countries) $500.3 billion in revenue To create opportunities and bring value to customers and communities around the world
a focused case- Wal-Mart Foreign expansion: Started in the early 1990s Succeeded in mexico and china Failed in South Korea and Germany Analyse the possible reasons What evidence is needed if you are going to make a case analysis of wal-Mart's foreign expansion
A focused case – Wal-Mart • Foreign expansion: – Started in the early 1990s – Succeeded in Mexico and China – Failed in South Korea and Germany • Analyse the possible reasons • What evidence is needed if you are going to make a case analysis of Wal-Mart’s foreign expansion
Academic reading Text A Wal-Mart's foreign expansion Less successful cases in developed countries: Para Two major reasons for the failure The well-established local rivals had nicely matched their offerings to local shopping habits and consumer preferences Consumers in South Korea and germany seemed to have a preference for higher quality merchandise and were not as attracted to wal- Mart's discount strategy
Academic reading Text A Wal-Mart’s foreign expansion Less successful cases in developed countries: Para. 3 Two major reasons for the failure: • The well-established local rivals had nicely matched their offerings to local shopping habits and consumer preferences • Consumers in South Korea and Germany seemed to have a preference for higher quality merchandise and were not as attracted to WalMart’s discount strategy
Academic reading Preparation - Words and Sentences 1, Para 2.L5 Wal-Mart adjusted its strategy to meet the local conditions, hiring local managers who understood Mexican culture, letting those managers control merchandising strategy building smaller stores that people could walk to, and offering more fresh produce Main clause: Wal-Mart adjusted its strategy to meet the local conditions ° Modifiers: gerund(动名词)- hiring local managers who understood Mexican culture, letting those managers control merchandising strategy building smaller stores that people could walk to, and offering more fresh produce the way how Wal-Mart made adjustment
Academic reading Preparation – Words and Sentences 1. Para 2, L 5 • Wal-Mart adjusted its strategy to meet the local conditions, hiring local managers who understood Mexican culture, letting those managers control merchandising strategy, building smaller stores that people could walk to, and offering more fresh produce. • Main clause: Wal-Mart adjusted its strategy to meet the local conditions • Modifiers: gerund (动名词) – hiring local managers who understood Mexican culture, letting those managers control merchandising strategy, building smaller stores that people could walk to, and offering more fresh produce – the way how Wal-Mart made adjustment
Words and sentences 2, Para.3.L2 In all three countries it found itself going head to head against well-established local rivals who had nicely matched their offerings to local shopping habits and consumer preferences go head to head: ( idiom)deal with sb. in a very direct and determined way Paraphrase In all three countries Wal-Mart found that it was directly confronted with well-established competitors in the local markets The local stores had provided goods that properly met local people's shopping habits and preferences
Words and Sentences 2. Para. 3, L2 • In all three countries it found itself going head to head against well-established local rivals who had nicely matched their offerings to local shopping habits and consumer preferences. • go head to head: (idiom) deal with sb. in a very direct and determined way • Paraphrase: • In all three countries Wal-Mart found that it was directly confronted with well-established competitors in the local markets. • The local stores had provided goods that properly met local people’s shopping habits and preferences
Words and sentences 3. Para. 4,L3 What Wal-Mart discovered however, was that the Chinese were bargain hunters and open to the low price strategy and wide selection offered at Wal-Mart stores open to: be willing to accept Paraphrase: However, Wal-Mart found that Chinese customers are attracted to low-priced goods, and they are willing to accept the low price strategy and diverse categories offered at Wal-Mart stores
Words and Sentences 3. Para. 4, L3 • What Wal-Mart discovered, however, was that the Chinese were bargain hunters, and open to the low price strategy and wide selection offered at Wal-Mart stores. • open to: be willing to accept • Paraphrase: However, Wal-Mart found that Chinese customers are attracted to low-priced goods, and they are willing to accept the low price strategy and diverse categories offered at Wal-Mart stores
Words and sentences 4. Para. 5. L1 In mid 2006 Wal-Mart broke with its long standing antagonism to unions and agreed to allow unions in its chinese stores long-standing: adj. that has existed or lasted for a long time长时间的,为时甚久的 antagonism: n. opposition to sth. such as an idea or proposal敌对,敌意 Paraphrase: In mid 2006 Wal-Mart changed its long-term opposition stance on unions and included unions at local stores in Ching
Words and Sentences 4. Para. 5, L1 • In mid 2006 Wal-Mart broke with its long standing antagonism to unions and agreed to allow unions in its Chinese stores. • long-standing: adj. that has existed or lasted for a long time 长时间的，为时甚久的 • antagonism: n. opposition to sth. such as an idea or proposal 敌对，敌意 • Paraphrase: In mid 2006 Wal-Mart changed its long-term opposition stance on unions and included unions at local stores in China
