E界 Win Back Online-Shoppers
Win Back Online-Shoppers Presented by Group 1
群s MEDIA GOALS AREER The situation Benjy' s facing Showrooming 700m What is benjys? A large offline chain retailer focusing on electronics and appliances
The situation Benjy’s facing Showrooming What is Benjy’s? --- A large offline chain retailer focusing on electronics and appliances 83% $700m
Measures 群s The measures Benjys has taken Short-term measures (proposed by ben) Offence(price war) Defense(make it less convenient to buy on Amazon) Long-term measures(proposed by Farb) boutique strate Take advantage of marketing advantage Failure Still showrooming Be chased away by excellent service
·Short-term measures (proposed by Ben) Offence (price war) Defense (make it less convenient to buy on Amazon) ·Long-term measures (proposed by Farb) boutique strategy Take advantage of marketing advantage ·Failure Still showrooming Be chased away by excellent service The measures Benjy’s has taken Measures 14
Key Problems 群s Using SWoT to analyze the key problem Key problems: SWOT ANALYSIS How to make it easier for customers to buy Helpful Harmful to achieving the objective to achieving the objective products in physical stores than amazon How to attract the customers in store to buy 西 Strengths Weaknesses products offline on a higher price through providing specific service and let them give up amazon How to corporate with manufactures well in the tg Opportunities Threats new era of technology
Using SWOT to analyze the key problem Key Problems 41 Key problems: How to make it easier for customers to buy products in physical stores than Amazon. How to attract the customers in store to buy products offline on a higher price through providing specific service and let them give up Amazon. How to corporate with manufactures well in the new era of technology
美国几个零售公司近3个财年同店销售额变化 四个数据快速了解百思买是一个什么样的公司 国际市场 Online 15.5% 13% 营收 渠道 Best Buy一 美国本土 实体店 % 87% 014财年 截止目前 美国电子 0.4% 1.8% 肖费品 国际市场 2013 2011 零售市场 468 Walmart 市场份额 实体店 18% 整个电商 美国本士 2012 零售市场 1473 截止2014年6月 7% 截止2015财年第三季度 2.2% 2011 arde Q E 资料来源: Best Buy财报& Forbe 012
百思买美国电商VS美国总体销售额 美国过去10年整体零售行业增长趋势 单位:百万美元单位:万亿美元 3.19 14000 35% 2.98 2.732.73 12000 2.62 2.35 000 2.12 4000 2062212492732642.873.08 0 013042014Q12014Q2204032014042015Q12015Q2201503 00010203040506070809101121314 ■美国One销售额m美本土收季度增长率 资料来源:httpy//wstatista.com 0d3
Industry analysis 群s Using BCG Matrix to analyze 明星 问题类 20% 18% 16% On-Line 14% 平12% 10% 奶牛类 Q劣狗类 J Off-Line 10x 4x 2x 1. 5x lx 5x. 4x. 3x. 2x. lx 相对市场份额
Using BCG Matrix to analyze Industry Analysis Off-Line On-Line 49
Our Solutions 群s o Shrink the cost Match the price Idea? Research Highlight Advantage Exclusive Supply O Customization service Sub-Brand ●Web&App o Virtual Community Information System
Our Solutions Idea..? 27 Shrink the cost & Match the price Research & Highlight Advantage Exclusive Supply Customization Service & Sub-Brand Web & App Virtual Community & Information System
IBEST BU According to the survey, 25.7 percents of people regard logistics as the prime factor of on-line shopping
According to the survey, 25.7 percents of people regard logistics as the prime factor of on-line shopping
Experience P easure Loyalty Exclusive
Experience Pleasure Loyalty Exclusive
