The third team When the twitterverse Urns on you
The third team When the twitterverse turns on you
CONTENTS Summary(01。 (02 Assessment Justification 03 °.4 Strategy
02 01 03 04 Summary Strategy Assessment CONTENTS Justification
01 Summary How to stop the "crisis"of canadian jet and restore its good image
01 Summary How to stop the “crisis” of Canadian Jet and restore its good image？
BACKGROUND INFORMATION ● Canadian jet is an airline company Suffered from some negative presses Safety concerns The company had been grounded for a week Image owing to some engine safety concerns problem ● Bad labor relations some negative press about the airline's approach to labor relations following a threatened strike by the ground crew
BACKGROUND INFORMATION Image problem Canadian Jet is an airline company The company had been grounded for a week owing to some engine safety concerns. Safety concerns some negative press about the airline's approach to labor relations following a threatened strike by the ground crew Bad labor relations 4 Suffered from some negative presses…
WHAT'S THE PROBLEM HOWEVER FOR Though the contest is catching on, a handful of restoring Canadian people didn't take part Jet's image as a in a good way. SO Its PR firm planned some social media activities, the biggest one is a twitter contest CONTEST The person who posted the most creative tweet using the hashtag CanJetLuxury would win two round-trip tickets to any of the company's destinations
5 CONTEST The person who posted the most creative tweet using the hashtag #CanJetLuxury would win two round-trip tickets to any of the company's destinations. HOWEVER FOR restoring Canadian Jet's image as a preferred carrier. Though the contest is catching on, a handful of people didn’t take part in a good way… SO Its PR firm planned some social media activities, the biggest one is a twitter contest WHAT’S THE PROBLEM
WHAT'S THE PROBLEM Customers throw their own witty insults in twitters. just like Getting to my destination Being stranded 3,000 Screwing your workforce without the engine miles from my family for CanJetLuxury catching fire wo days straight # CanJetLuxury CanJetluxury
6 Getting to my destination without the engine catching fire #CanJetLuxury WHAT’S THE PROBLEM Customers throw their own witty insults in twitters….just like Being stranded 3,000 miles from my family for two days straight #CanJetLuxury Screwing your workforce #CanJetLuxury
In the midnight The company's PR section found the "bad" circumstances, and thought it was a risk going on As quick as they can, the related managers take a meeting
In the midnight The company's PR section found the "bad" circumstances, and thought it was a risk going on… As quick as they can, the related managers take a meeting…
THE RELATED HEAD MANAGERS 1. Can't make the whole mess blow over Jerry Schneider Canadian Jet's cEo 2 May alienate peop ole ho sent in genuine entries 3. Try to do. but find there is nothing to apologize Charlene The head of jets pr A Manager of jet's PR firm Tim Powell 3. Apologize to public. using a new one! Charlene's director DONT BE NERVOUS Jet can t suffer another PR problem, so they should be cautious This thing may die down as quickly as it heated up
关键词 8 文本内容 文本内容 THE RELATED HEAD MANAGERS Jerry Schneider Canadian Jet's CEO Charlene The head of Jet’s PR Andrea Kemp Manager of Jet’s PR firm Tim Powell Charlene's director 1.Change the hashtag and start using a new one! DON’T BE NERVOUS This thing may die down as quickly as it heated up NERVOUS Jet can’t suffer another PR problem, so they should be cautious 2.Stop the contest 1. Can’t make the whole mess blow over 2. May alienate people who sent in genuine entries 3. Apologize to public…. 3. Try to do…but find there is nothing to apologize 8
DE∨ ELOPMENT When they are as busy as a bee a phone call in. Carrie a blogger for PR New She asks why they ignore the responses and keep sending out twitters o It's an automatic tweets forgetting to turn off 8: 00 AM: " Keep the responses coming. At this rate, it's going to take years to judge this contest O Some media have started to concern
9 A phone call in… When they are as busy as a bee DEVELOPMENT Carrie a blogger for PR New She asks why they ignore the responses and keep sending out twitters It’s an automatic tweets forgetting to turn off 8:00 AM: “Keep the responses coming. At this rate, it‘s going to take years to judge this contest!" Some media have started to concern
Face the situation How to stop the"crisis of Canadan Jet and restore its gocd im g
Face the situation … How to stop the “crisis” of Canadian Jet and restore its good image？