复旦大学课程教学大纲 院系:外文学院大学英语教学部 日期:2018年6月25日 课程代码|ENGL10048.02 课程名称学术英语(管理科学) 英文名称 Academic english for business 学分数2 周学时2 授课语言英语 课程性质■通识教育专项口核心课程口通识教育选修口大类基础囗专业必修口专业选修口其 Students wil 1. develop the academic language skills necessary to effectively participate in an academic sett 教学目的 2. learn to communicate with people in English appropriately and efficiently in the udy and research in the field of bu 3. develop abilities to think critically and solve problems related to business; 4. be exposed to a variety of English knowledge, strategies and expertise in the field of Academic English for Business is a general education course which values education of language and humanity. It aims to cultivate students'ability to communicate with people in English appropriately and efficiently in the process of academic study and research 基本内容 both at home and abroad. t also helps students to develop abilities to think critically and nus solve problems. Materials of business will be used in class. Students will be exposed to a variety of English knowledge and strategies as well as expertise which will be very helpful when they are engaged in academic study and research in the field of business hence lay a solid foundation for further English learning 基本要求 Students are required to understand the features of academic English in the field of busi 2. develop skills for reading textbooks, professional writings, and research literature in business: 3. develop skills for writing formal academic essays in business: 4. develop listening skills for having lectures and attending seminars and conferences; 5. develop the speaking skills for making communications in the disciplinary community; and 6. develop the ability to do research in the discipline
1 复旦大学课程教学大纲 院系: 外文学院大学英语教学部 日期: 2018 年 6 月 25 日 课程代码 ENGL110048.02 课程名称 学术英语（管理科学） 英文名称 Academic English for Business 学 分 数 2 周学时 2 授课语言 英语 课程性质 ■通识教育专项□核心课程□通识教育选修□大类基础□专业必修□专业选修□其 他 教学目的 Students will: 1. develop the academic language skills necessary to effectively participate in an academic setting; 2. learn to communicate with people in English appropriately and efficiently in the process of academic study and research in the field of business; 3. develop abilities to think critically and solve problems related to business; 4. be exposed to a variety of English knowledge, strategies and expertise in the field of business. 基本内容 简介 Academic English for Business is a general education course which values education of language and humanity. It aims to cultivate students’ ability to communicate with people in English appropriately and efficiently in the process of academic study and research both at home and abroad. It also helps students to develop abilities to think critically and solve problems. Materials of business will be used in class. Students will be exposed to a variety of English knowledge and strategies as well as expertise which will be very helpful when they are engaged in academic study and research in the field of business, hence lay a solid foundation for further English learning. 基本要求: Students are required to: 1. understand the features of academic English in the field of business; 2. develop skills for reading textbooks, professional writings, and research literature in business; 3. develop skills for writing formal academic essays in business; 4. develop listening skills for having lectures and attending seminars and conferences; 5. develop the speaking skills for making communications in the disciplinary community; and 6. develop the ability to do research in the discipline
授课方式: 方法一:语言内容结合法 方法二:线上线下混合式教学方法 方法三:产出导向法 方法四:主动学习策略 主讲教师简介 王薇,讲师、博士,研究方向为应用语言学 教学团队成员 姓名 性别 职称 院系 在教学中承担的职责 季佩英 教授 外文学院大英部 讲教师、课程设计、大 纲制定等 王薇 讲师 外文学院大英部 主讲教师、课程设计、大 网制定等 教学内容安排(按36学时共计18周,18周含考试周,具体到每节课内容) Week 1 Orientation; Instruction on group presentation Unit 1 Studying business Week 3 Unit 1 Studying business Week 4 Unit 2 Marketing Week 5 Unit 2 Marketing; Marketing presentation Unit 3 Corporate Strategy Week 7 Unit 3 Corporate Strategy; Corporate strategy presentation Unit 4 Leadership Week 9 Unit 4 Leadership; Leadership presentation Week 10 Unit 5 E-Business Unit 5 E-Business, E-Business presentation Unit 7 Brands and branding Week 13 Unit 7 Brands and branding; Brands and branding presentation Week 14 Unit 8 Accounting Week 15 Unit 8 Account Final Exam 2018-12-28 18: 10-19: 20 Handan Campus
2 授课方式: 方法一：语言内容结合法 方法二：线上线下混合式教学方法 方法三：产出导向法 方法四：主动学习策略 主讲教师简介: 王薇，讲师、博士，研究方向为应用语言学。 教学团队成员 姓名 性别 职称 院系 在教学中承担的职责 季佩英 女 教授 外文学院大英部 主讲教师、课程设计、大 纲制定等 王薇 女 讲师 外文学院大英部 主讲教师、课程设计、大 纲制定等 教学内容安排 (按 36 学时共计 18 周，18 周含考试周，具体到每节课内容): Week 1 Orientation; Instruction on group presentation Week 2 Unit 1 Studying business Week 3 Unit 1 Studying business Week 4 Unit 2 Marketing Week 5 Unit 2 Marketing; Marketing presentation Week 6 Unit 3 Corporate Strategy Week 7 Unit 3 Corporate Strategy; Corporate strategy presentation Week 8 Unit 4 Leadership Week 9 Unit 4 Leadership; Leadership presentation Week 10 Unit 5 E-Business Week 11 Unit 5 E-Business; E-Business presentation Week 12 Unit 7 Brands and branding Week 13 Unit 7 Brands and branding; Brands and branding presentation Week 14 Unit 8 Accounting Week 15 Unit 8 Accounting Week 16 Final Exam 2018-12-28 18:10 ~ 19:20 Handan Campus
课内外讨论或练习、实践、体验等环节设计:加讨论题目、pre、 research题目 Week 2 Discuss Why are you interested in studying business? What do you think others study business for? esearc Work in groups of 4-5 to find examples of price discrimination in There are the 4Ps of marketing as highlighted by mc Carthy. To these we have added a fifth P: People. Do you agree with the author? why why not? Profits are the lifeblood of capitalism. Do you agree? Why or why Week 5 Researching Work in groups of 4-5 and conduct a survey on how a certain company promotes its products through advertising Week 6 Discussion Why do you think Wal-Mart failed in South Korea and Germany? What are the differences between these two countries and mexico? To what extent can a company like Wal-Mart change the culture of the country where it is doing business? Week 7 Researching Work in groups of 4-5 and research the advantages and disadvantages of straight licensing Presentation: Group 2 Week 8 Discussion Which of the five aspects in Drucker's model for effective leadership do you think can be learned and which cannot Week 9 Researching Haidilao, a hotpot restaurant chain in China, could be said to be the" s in China"in many aspects, especially in its HR policies. Work in groups of 4-5 and search the Internet to learn more about this company.s Presentation: Group 3 According to your understanding, what effects does the integration of ICT have on business? Week 11 Researching Work in groups of 4-5 and find out whether the"Taobao Effect"and the continued growth of online shopping will undermine the traditional retailer model in china Presentation: group 4
3 课内外讨论或练习、实践、体验等环节设计：加讨论题目、pre、research 题目 Week 2 Discussion: Why are you interested in studying business? What do you think others study business for? Week 3 Researching: Work in groups of 4-5 to find examples of price discrimination in different industries. Week 4 Discussion: “There are the 4Ps of marketing as highlighted by McCarthy. To these we have added a fifth P: People.” Do you agree with the author? Why or why not? “Profits are the lifeblood of capitalism.” Do you agree? Why or why not? Week 5 Researching: Work in groups of 4-5 and conduct a survey on how a certain company promotes its products through advertising. Presentation: Group 1 Week 6 Discussion: Why do you think Wal-Mart failed in South Korea and Germany? What are the differences between these two countries and Mexico? To what extent can a company like Wal-Mart change the culture of the country where it is doing business? Week 7 Researching: Work in groups of 4-5 and research the advantages and disadvantages of straight licensing. Presentation: Group 2 Week 8 Discussion: Which of the five aspects in Drucker’s model for effective leadership do you think can be learned and which cannot? Week 9 Researching: Haidilao, a hotpot restaurant chain in China, could be said to be the “Nando’s in China” in many aspects, especially in its HR policies. Work in groups of 4-5 and search the Internet to learn more about this company. s Presentation: Group 3 Week 10 Discussion: According to your understanding, what effects does the integration of ICT have on business? Week 11 Researching: Work in groups of 4-5 and find out whether the “Taobao Effect” and the continued growth of online shopping will undermine the traditional retailer model in China. Presentation: Group 4
Week 12 DISc Use the definition of a brand as a starting point to explain why a strong brand is capable of creating differentiation and inspiring Week 13 arching Access the official website of Interbrand and prepare a presentation about brands in china and abroad Presentation: Group 5 How do you understand the accounting profession and the qualities an accountant should have? Week 15 Work in groups of 4-5 and conduct a study on a notable accounting scandal 如需配备助教,注明助教工作内容: 考核和评价方式(提供学生课程最终成绩的分数组成,体现形成性的评价过程) Attendance and classroom participatio 10% Research paper(essay) 25% Presentation 15% Final exam 50% 教材(包括作者、书名、出版社和出版时间;如使用自编讲义,也请列明): 《学术英语·管理》,主编:季佩英、吴晓真、张颖,北京:外语教学与研究出版社, 2012。 教学参考资料(包括作者、书名、出版社和出版时间 Carmichael, J. L, Collins, C, Emsell, P, Haydon, J. (2011). Leadership and Management Development. New York: Oxford University Press Carter, M. (2007). Ways of Knowing, Doing, and Writing in the Disciplines. College Composition and Communication. 58. 385-418 louse, B F(2004). The Student Writer: Boston: McGraw-Hill Funk, D.& Levis, A M. (2009). Conscious Branding. New York: Business Expert Press Geyte, E(2013). Writing: Learning to write better academic essays. London: Harper Collins Publishers Hill, C. W. L (2011). International Business: Competing in the Global Marketplace(8 Edition). New York: McGraw-Hill Irwin Pride, W. M, Hughes, R.J., Kapoor J. R (2010). Introduction to Business(10 Edition).Asia
4 Week 12 Discussion: Use the definition of a brand as a starting point to explain why a strong brand is capable of creating differentiation and inspiring loyalty. Week 13 Researching: Access the official website of Interbrand and prepare a presentation about brands in China and abroad. Presentation: Group 5 Week 14 Discussion: How do you understand the accounting profession and the qualities an accountant should have? Week 15 Researching: Work in groups of 4-5 and conduct a study on a notable accounting scandal. 如需配备助教，注明助教工作内容： 考核和评价方式（提供学生课程最终成绩的分数组成，体现形成性的评价过程）: Attendance and classroom participation 10% Research paper (essay) 25% Presentation 15% Final exam 50% 教材（包括作者、书名、出版社和出版时间；如使用自编讲义，也请列明）： 《学术英语•管理》，主编：季佩英、吴晓真、张颖，北京：外语教学与研究出版社， 2012。 教学参考资料（包括作者、书名、出版社和出版时间）： Carmichael, J. L., Collins, C., Emsell, P., & Haydon, J. (2011). Leadership and Management Development. New York: Oxford University Press. Carter, M. (2007). Ways of Knowing, Doing, and Writing in the Disciplines. College Composition and Communication, 58, 385-418. Clouse, B. F. (2004). The Student Writer. Boston: McGraw-Hill. Funk, D. & Levis, A. M. (2009). Conscious Branding. New York: Business Expert Press. Geyte, E. (2013). Writing: Learning to write better academic essays. London: HarperCollins Publishers. Hill, C. W. L. (2011). International Business: Competing in the Global Marketplace (8th Edition). New York: McGraw-Hill Irwin. Pride, W. M., Hughes, R. J., & Kapoor J. R. (2010). Introduction to Business (10th Edition). Asia:
South-Western Cengage Learning. Russell, E(2009). The Fundamentals of Marketing. AVA Publishing SA Zhu, w(2004). Writing in Business Courses: An Analysis of Assignment Types, Their Characteristics and Required Skills. English for Specific Purposes, 23, 111-135 Syllabus of Fudan University Department: College English Center Date: Jun. 25, 2018 Course Code ENGL11004802 ourse Academic English for business Title Credit 2 Credit Hours 2 Specific General Education Courses COre Courses OGeneral Education Cou Nature Elective Courses [Basic Courses in General Discipline [Professional Compulsory Courses PRofessional Elective Courses BOthers 1. develop the academic language skills necessary to effectively participate in an academic setting Course 2. learn to communicate with people in English appropriately and efficiently in the Objectives process of academic study and research in the field of business; 3. develop abilities to think critically and solve problems related to business; 4. be exposed to a variety of English knowledge, strategies and expertise in the field of Academic English for Business is a general education course which values education of language and humanity. It aims to cultivate students'ability to communicate with people in English appropriately and efficiently in the process of academic study and Course research both at home and abroad. It also helps students to develop abilities to think Description critically and solve problems. Materials of business will be used in class. Students will be exposed to a variety of English knowledge and strategies as well as expertise which will be very helpful when they are engaged in academic study and research in the field of business, hence lay a solid foundation for further English learning
5 South-Western Cengage Learning. Russell, E. (2009). The Fundamentals of Marketing. AVA Publishing SA. Zhu, W. (2004). Writing in Business Courses: An Analysis of Assignment Types, Their Characteristics, and Required Skills. English for Specific Purposes, 23, 111-135. Syllabus of Fudan University Department: College English Center Date: Jun. 25, 2018 Course Code ENGL110048.02 Course Title Academic English for Business Credit 2 Credit Hours 2 Course Nature ■Specific General Education Courses □Core Courses □General Education Elective Courses □Basic Courses in General Discipline □Professional Compulsory Courses □Professional Elective Courses □Others Course Objectives Students will: 1. develop the academic language skills necessary to effectively participate in an academic setting; 2. learn to communicate with people in English appropriately and efficiently in the process of academic study and research in the field of business; 3. develop abilities to think critically and solve problems related to business; 4. be exposed to a variety of English knowledge, strategies and expertise in the field of business. Course Description Academic English for Business is a general education course which values education of language and humanity. It aims to cultivate students’ ability to communicate with people in English appropriately and efficiently in the process of academic study and research both at home and abroad. It also helps students to develop abilities to think critically and solve problems. Materials of business will be used in class. Students will be exposed to a variety of English knowledge and strategies as well as expertise which will be very helpful when they are engaged in academic study and research in the field of business, hence lay a solid foundation for further English learning
urse Requirement Students are required to 1. understand the features of academic English in the field of business 2. develop skills for reading textbooks, professional writings, and research literature in business 3. develop skills for writing formal academic essays in business 4. develop listening skills for having lectures and attending seminars and conferences; 5. develop the speaking skills for making communications in the disciplinary community; and 6. develop the ability to do research in the discipline 2. Combination of online and offline teaching 3. Production-oriented approach 4. Active learning strategy Instructor s Academic Background Wang Wei, Ph. D, Lecturer, specialized in applied linguistics Members of Teaching Team Professional Name Gender Responsibility Title Profe Colle English I Lect formulation Wang Wei Female Lecturer ollege English Lecturing, course Center design, syllabus formulation Course Schedule (Please supply the details about each lesson with 32 academic hours in a total of 16 weeks) Week 1 Orientation; Instruction on group presentation Studying business Unit 1 Studying business Unit 2 Marke Week 5 Unit 2 Marketing; Marketing presentation Week 6 Unit 3 Corporate strategy
6 Course Requirements: Students are required to: 1. understand the features of academic English in the field of business; 2. develop skills for reading textbooks, professional writings, and research literature in business; 3. develop skills for writing formal academic essays in business; 4. develop listening skills for having lectures and attending seminars and conferences; 5. develop the speaking skills for making communications in the disciplinary community; and 6. develop the ability to do research in the discipline. Teaching Methods: 1. Language-content integrated approach; 2. Combination of online and offline teaching; 3. Production-oriented approach; 4. Active learning strategy. Instructor's Academic Background: Wang Wei, Ph.D, Lecturer, specialized in applied linguistics. Members of Teaching Team Name Gender Professional Title Department Responsibility Ji Peiying Female Professor College English Center Lecturing, course design, syllabus formulation Wang Wei Female Lecturer College English Center Lecturing, course design, syllabus formulation Course Schedule (Please supply the details about each lesson with 32 academic hours in a total of 16 weeks): Week 1 Orientation; Instruction on group presentation Week 2 Unit 1 Studying business Week 3 Unit 1 Studying business Week 4 Unit 2 Marketing Week 5 Unit 2 Marketing; Marketing presentation Week 6 Unit 3 Corporate Strategy
Unit 3 Corporate Strategy; Corporate strategy presentation Unit 4 Leadership Unit 4 Leadership; Leadership presentation Week 10 Unit 5 E-Business eek 11 Unit 5 E-Business; E-Business presentation Unit 7 Brands and branding Week 13 Unit 7 Brands and branding, Brands and branding presentation Week 14 Unit 8 Accounting Week 15 Unit 8 Accounting Final Exam 2018-12-28 18: 10-19: 20 Handan Campus The design of class discussion or exercise practice, experience and so on Week 2 Why are you interested in studying business? what do you think others study business for? Researching Work in groups of 4-5 to find examples of price discrimination in different industries Week 4 Discussion There are the 4Ps of marketing as highlighted by mc carthy. To these we have added a fifth P: People Do you agree with the author? why or why not? Profits are the lifeblood of capitalism. Do you agree? Why or wh Work in groups of 4-5 and conduct a survey on how a certain company promotes its products through advertising Presentation: Group I Week 6 Discussion: Why do you think wal-Mart failed in South Korea and germany? What are the differences between these two countries and mexico? To what extent can a company like Wal-Mart change the culture of the country where it is doing business? Week 7 Work in groups of 4-5 and research the advantages and disadvantages of straight licensing Presentation: Group 2 Week 8 Discussion: Which of the five aspects in Drucker's model for effective leadership do you think can be learned and which cannot? Haidilao, a hotpot restaurant chain in China, could be said to be the "Nandos in China"in many aspects, especially in its HR policies. Work in groups of 4-5 7
7 Week 7 Unit 3 Corporate Strategy; Corporate strategy presentation Week 8 Unit 4 Leadership Week 9 Unit 4 Leadership; Leadership presentation Week 10 Unit 5 E-Business Week 11 Unit 5 E-Business; E-Business presentation Week 12 Unit 7 Brands and branding Week 13 Unit 7 Brands and branding; Brands and branding presentation Week 14 Unit 8 Accounting Week 15 Unit 8 Accounting Week 16 Final Exam 2018-12-28 18:10 ~ 19:20 Handan Campus The design of class discussion or exercise, practice, experience and so on: Week 2 Discussion: Why are you interested in studying business? What do you think others study business for? Week 3 Researching: Work in groups of 4-5 to find examples of price discrimination in different industries. Week 4 Discussion: “There are the 4Ps of marketing as highlighted by McCarthy. To these we have added a fifth P: People.” Do you agree with the author? Why or why not? “Profits are the lifeblood of capitalism.” Do you agree? Why or why not? Week 5 Researching: Work in groups of 4-5 and conduct a survey on how a certain company promotes its products through advertising. Presentation: Group 1 Week 6 Discussion: Why do you think Wal-Mart failed in South Korea and Germany? What are the differences between these two countries and Mexico? To what extent can a company like Wal-Mart change the culture of the country where it is doing business? Week 7 Researching: Work in groups of 4-5 and research the advantages and disadvantages of straight licensing. Presentation: Group 2 Week 8 Discussion: Which of the five aspects in Drucker’s model for effective leadership do you think can be learned and which cannot? Week 9 Researching: Haidilao, a hotpot restaurant chain in China, could be said to be the “Nando’s in China” in many aspects, especially in its HR policies. Work in groups of 4-5
and search the Internet to learn more about this company.s 3 Week 10 Discussion According to your understanding, what effects does the integration of ICT have on business? Week 11 Work in groups of 4-5 and find out whether the "Taobao Effect" and the continued growth of online shopping will undermine the traditional retailer model in China Presentation: Group 4 Week 12 Discussion Use the definition of a brand as a starting point to explain why a strong brand is capable of creating differentiation and inspiring Week 13 Researching Access the official website of Interbrand and prepare a presentation about brands in China and abroad Week 14 How do you understand the accounting profession and the qualities an accountant should have? Week 15 Researching Work in groups of 4-5 and conduct a study on a notable accounting scandal f you need a TA, please indicate the assignment of assistant grading Evaluation (Provide a final grade that reflects the formative evaluation process Attendance and classroom participatio 10% Research paper(essay) Presentation Final exam 50% Teaching Materials References (Including Author Title, Publisher and Publishing time Ji, P, Wu, X,& zhang, Y (2012). Academic English for Business. Beijing: Foreign Language Teaching and Research Press Carmichael, J. L, Collins, C, Emsell, P, Haydon, J (2011). Leadership and Management Development. New York: Oxford University Press Carter, M.(2007). Ways of Knowing, Doing, and Writing in the Disciplines. College Composition and
8 and search the Internet to learn more about this company. s Presentation: Group 3 Week 10 Discussion: According to your understanding, what effects does the integration of ICT have on business? Week 11 Researching: Work in groups of 4-5 and find out whether the “Taobao Effect” and the continued growth of online shopping will undermine the traditional retailer model in China. Presentation: Group 4 Week 12 Discussion: Use the definition of a brand as a starting point to explain why a strong brand is capable of creating differentiation and inspiring loyalty. Week 13 Researching: Access the official website of Interbrand and prepare a presentation about brands in China and abroad. Presentation: Group 5 Week 14 Discussion: How do you understand the accounting profession and the qualities an accountant should have? Week 15 Researching: Work in groups of 4-5 and conduct a study on a notable accounting scandal. If you need a TA, please indicate the assignment of assistant: Grading & Evaluation (Provide a final grade that reflects the formative evaluation process): Attendance and classroom participation 10% Research paper (essay) 25% Presentation 15% Final exam 50% Teaching Materials & References (Including Author, Title, Publisher and Publishing time): Ji, P., Wu, X., & Zhang, Y. (2012). Academic English for Business. Beijing: Foreign Language Teaching and Research Press. Carmichael, J. L., Collins, C., Emsell, P., & Haydon, J. (2011). Leadership and Management Development. New York: Oxford University Press. Carter, M. (2007). Ways of Knowing, Doing, and Writing in the Disciplines. College Composition and
ion,58,385-418 Clouse, B F (2004). The Student Writer: Boston: McGraw-Hill Funk, D.& Levis, A M.(2009). Conscious Branding. New York: Business Expert Press Geyte, E.(2013). Writing: Learning to write better academic essays. London: HarperCollins Publishers Hill, C. W.L.(2011). International Business: Competing in the Global Marketplace(8 Edition). New York: McGraw-Hill Irwin Pride,WM, Hughes, R.J., Kapoor J. R(2010). Introduction to Business(10 Edition).Asia South-Western Cengage Learning. Russell, E(2009). The Fundamentals of Marketing. AVA Publishing SA Zhu, W(2004). Writing in Business Courses: An Analysis of Assignment Types, Their Characteristics and Required Skills. English for Specific Purposes, 23, 111-135 9
9 Communication, 58, 385-418. Clouse, B. F. (2004). The Student Writer. Boston: McGraw-Hill. Funk, D. & Levis, A. M. (2009). Conscious Branding. New York: Business Expert Press. Geyte, E. (2013). Writing: Learning to write better academic essays. London: HarperCollins Publishers. Hill, C. W. L. (2011). International Business: Competing in the Global Marketplace (8th Edition). New York: McGraw-Hill Irwin. Pride, W. M., Hughes, R. J., & Kapoor J. R. (2010). Introduction to Business (10th Edition). Asia: South-Western Cengage Learning. Russell, E. (2009). The Fundamentals of Marketing. AVA Publishing SA. Zhu, W. (2004). Writing in Business Courses: An Analysis of Assignment Types, Their Characteristics, and Required Skills. English for Specific Purposes, 23, 111-135
