Target the Right Market Sams or marys
Target the Right Market Sams or Marys
Case summary Case analysis contents Solutions Justifications
1 Case summary 2 Case analysis 3 Solutions & Justifications contents
01 Case summary PART SparkPlace Product HubSpot Prototype
01 PART Case summary SparkPlace Product HubSpot Prototype
Company: SparkPlace(B2 B) Slogan Marketing is broken Mission: " Change the way this business is done. (a)Product Marketing software Manage and measure SaaS, Monthly payment
Slogan: “Marketing is broken” Company：SparkPlace (B2B) Mission: “Change the way this business is done.” Product： Marketing software Manage and measure SaaS, Monthly payment
Your success with inbound marketing and sales is much more dependent on the width of your brain than the width of your Wa|let.” Brian Halligan Co-founder and ceo of Hub Spot
– Brian Halligan, Co-founder and CEO of HubSpot “Your success with inbound marketing and sales is much more dependent on the width of your brain than the width of your wallet
Prototype inbound marketing empathetic, human and personable
Prototype • inbound marketing • empathetic, human and personable
dentification Sams marys Potential Profit oo S93
Identification • Sams & Marys • Potential & Profit
02Case analysis PART
02 PART Case analysis
SWOT Analysis of Sams and Marys Marys Sams -likely to pay more Weaknesses Strengths more available -less official- fund used budgets Sams Marys -less costs -more costs -higher profits less profits -more customers -less customers
-less costs -higher profits -more customers -likely to pay more Weaknesses -more available fund Sams -more costs -less profits -less customers -less officialused budgets Marys Marys Sams SWOT Analysis of Sams and Marys Strengths
SWOT Analysis of Sams and Marys Marys Sams -savvy about Opportunities Inbound marketing-know less about -loyal and stay Inbound marketi longer -not committed Sams Marys Threats -less competition -more severe easily identify the customers and competition close the deal
-less competition -easily identify the customers and close the deal Threats Sams Marys Sams -more severe competition -know less about Inbound marketing -not committed Marys -savvy about Inbound marketing -loyal and stay longer SWOT Analysis of Sams and Marys Opportunities