Academic English: Business Team 4 Presentation
C A E S Academic English: Business Team 4 Presentation of Benjy’s
INTRODUCTION Background and Main Problem ANALYSIS OPINIONs by stp SWOT Frameworks B CONTENTS D SOLUTIONS IUSTIFICATION Favorable Prices Services, 020 Strategy Feasibility Analysis
CONTENTS A C B D INTRODUCTION - Background and Main Problem SOLUTIONS - Favorable Prices & Services, O2O Strategy ANALYSIS & OPINIONS by STP & SWOT Frameworks JUSTIFICATION & Feasibility Analysis
INTRODUCTION Background and main problem
A INTRODUCTION Background and Main Problem
INTRODUCTION ANALYSIS & OPINIONS SOLUTION US TIFICATION INFORMATION OF BENJY'S What is Benjy's a $40 billion electronics and appliance FACING A BIG PROBLEM retailer with both brick-and-mortar and on line stores
1 INFORMATION OF BENJY’S What is Benjy’s A $40 billion electronics and appliance retailer with both brick-and-mortar and online stores. Benjy’s INTRODUCTION ANALYSIS & OPINIONS SOLUTIONS JUSTIFICATION
INTRODUCTION ANALYSIS & OPINIONS SOLUTION US TIFICATION 2 THE DILEMMA OF BENJYS Last quarter Benjy's suffered a sharp decline in sales-almost $700 million. Difficult to Showroom Impossible to match online phenomenon/ stop rices showroom Although Benjys takes More people tend to 1.Technology enables low price and high purchase products customers to do so volume"as its objective, especially electronics in 2. f customers feel they can' t afford to online shops who offer disrespected and match online prices due lower prices cause their offended they may to its operating lack of an off-line store refuse to walk into procedures while search for them in
2 THE DILEMMA OF BENJY’S 1.Technology enables customers to do so 2. If customers feel disrespected and offended they may refuse to walk into Benjy’s More people tend to purchase products, especially electronics in online shops who offer lower prices cause their lack of an off-line store, while search for them in brick-and-mortar stores Although Benjy’s takes “low price and high volume” as its objective, they can’t afford to match online prices due to its operating procedures Last quarter Benjy’s suffered a sharp decline in sales—almost $700 million. Showroom phenomenon Difficult to match online prices Impossible to stop showrooming INTRODUCTION ANALYSIS & OPINIONS SOLUTIONS JUSTIFICATION
INTRODUCTION ANALYSIS & OPINIONS SOLUTION US TIFICATION 3 BENJYS SOLUTIONS AND RESULT Bens Unexpected CEo’s idea result idea 1. increase the difficulty of 1. close some brick-and showrooming mortar stores 2. match online prices Come to Benjy's to get educated, then buy products 2. train the employees to be more helpful and attentive Effectice in the short-term Higher-cost Low-cost Better in the long run
3 BENJY’S SOLUTIONS AND RESULT 1.increase the difficulty of showrooming, 2.match online prices 1.close some brick-andmortar stores 2. train the employees to be more helpful and attentive Ben’s idea Unexpected result CEO’s idea Effectice in the short-term Low-cost Higher-cost Risky Better in the long run Come to Benjy’s to get educated, then buy products online INTRODUCTION ANALYSIS & OPINIONS SOLUTIONS JUSTIFICATION
INTRODUCTION ANALYSIS & OPINIONS SOLUTION US TIFICATION 4 REASONS BEHIND FAILURE Customers think what Psychologists suggest that Benjys did a hassle too much enthusiasm will freeze consumers See little benefits behind shopping desires
4 REASONS BEHIND FAILURE Customers think what Benjy’s did a hassle. See little benefits behind. Psychologists suggest that too much enthusiasm will freeze consumers’ shopping desires. INTRODUCTION ANALYSIS & OPINIONS SOLUTIONS JUSTIFICATION
analysis OPINons by stp swot frameworks
B ANALYSIS & OPINIONS by STP & SWOT Frameworks
RODUCTION anALYSIS OPINIONS SOLUTION US TIFICATION POSITIONING MAP 2 Benji's: "The Biggest Range of Products at the owest prices amazon 吵y from STP Theory Product Range
1 POSITIONING MAP Benji’s: “The Biggest Range of Products at the lowest prices” 1 2 from STP Theory Product Range Lower Price Benjy’s INTRODUCTION ANALYSIS & OPINIONS SOLUTIONS JUSTIFICATION
RODUCTION anALYSIS OPINIONS SOLUTION US TIFICATION 2 SWOT ANALYSIS stren ugt Weakness opportunity Threat Tangible Assets Higher Cost Technology E-commerce Services Inventory Big data Showrooming Re eputation Argument To beat your rivals, you should either (1)keep enhancing your strengths, or(2)lower your weakness
2 SWOT ANALYSIS Tangible Assets Services Reputation Strength Higher Cost Inventory Argument Weakness Technology Big data Opportunity E-commerce Showrooming Threat INTRODUCTION ANALYSIS & OPINIONS SOLUTIONS JUSTIFICATION To beat your rivals, you should either (1) keep enhancing your strengths, or (2) lower your weakness
