莲纤经行贺大号 《商务英语》 授课教案 Comprehension questions 1.Why is international business a high-risk activity? 2.Why is international market research helpful to international business success? 3.What is a"desk research"?And why? 4.What does "field research"usually mean?And why? 5.What have you learnt from the case study?《商务英语》 授课教案 8 Comprehension questions 1. Why is international business a high-risk activity? 2. Why is international market research helpful to international business success? 3. What is a “desk research”? And why? 4. What does “field research” usually mean? And why? 5. What have you learnt from the case study?