Brand and Branding To a large extent, the art and science of marketing is the art and science of brand building If you are not a brand, you're a commodity Then price is everything and the low cost producer is the winner O Copy rights reserved, Zou Deqiang 1111 11 © Copy rights reserved, Zou Deqiang Brand and Branding • To a large extent, the art and science of marketing is the art and science of brand building • If you are not a brand, you’re a … commodity • Then price is everything and the low cost producer is the winner!