What is a Brand? A product is something that is made in a factory, a brand is something that is bought by a customer. A product can be copied by a competitor,; a brand is unique A product can be quickly outdated; a successful brand is timeless S King, WPP Group, London O Copy rights reserved, Zou Deqiang10 10 © Copy rights reserved, Zou Deqiang What is a Brand? A product is something that is made in a factory; a brand is something that is bought by a customer. A product can be copied by a competitor; a brand is unique. A product can be quickly outdated; a successful brand is timeless. S. King, WPP Group, London