《企业形象设计》课程教学大纲 Course Syllabus of Corporate Image Design 课程编号：014070 Course No:014070 课程名称（中/英文）： 企业形象设计CI Design Course Name:(Chinese/English)企业形象设计CIDesign 课程类型：专业拓展 Course type:Optional Courses 总学时：24 讲课学时：24 实验学时：0 Total Hours:24 Lecture Hours:24 Experiment Hours:0 学分：1.5 Credits 1 5 适用对象：工业设计专业 Object:Industrial Design Majo 先修课程： Prerequisites 后续课程： Follow-up courses: 开课单位：机械与动力工程学院 Teaching School:School of Mechanical and Power engineering 一、课程性质和教学目标 企业形象设计是一门操作性和实践性很强的课程，它力求通过企业形象的策划与定位来传播企业 文化，树立企业形象使企业步入新的经济格局。从设计教学的角度和实际情况出发，本课程不过多探 索C战略的文化内涵而主要解决企业的视觉识别问题，完成IS视觉识别手册，理解CI战略的基本 宗旨是解决形象设计中的群己一体的感的问题。这不仅是将企业形象的方方面面组合成一个能够进行 整体动态运作的有机体，而且还要使企业与他所在的生存环境、与市场、与同行、与上下游企业协调 一致，找到一种与周围生存环境相融、相成的一体感觉，也构成一个整体。 Corporate image design is a highly operational and practical course.It strives to spread corporate culture through corporate image planning and positioning,and establish corporate image to enable the company to enter a new economic pattern.From the perspective of desigr teaching and the actual situation,this course does not only explore the cultural connotation of CI strategy,but mainly solves the problem of corporate visual identity,completes the VIS visual identity manual,and understands the basic purpose of CI strategy to solve the integration of self in image design.The question of the sense.This is not only to combine《企业形象设计》课程教学大纲 Course Syllabus of Corporate Image Design 课程编号: 014070 Course No: 014070 课程名称（中／英文）： 企业形象设计 CI Design Course Name: (Chinese/English) 企业形象设计 CI Design 课程类型:专业拓展 Course type: Optional Courses 总 学 时：24 讲课学时：24 实验学时：0 Total Hours: 24 Lecture Hours: 24 Experiment Hours: 0 学 分：1.5 Credits: 1.5 适用对象:工业设计专业 Object: Industrial Design Major 先修课程： Prerequisites: 后续课程： Follow-up courses: 开课单位：机械与动力工程学院 Teaching School: School of Mechanical and Power engineering 一、课程性质和教学目标 企业形象设计是一门操作性和实践性很强的课程，它力求通过企业形象的策划与定位来传播企业 文化，树立企业形象使企业步入新的经济格局。从设计教学的角度和实际情况出发，本课程不过多探 索 CI 战略的文化内涵而主要解决企业的视觉识别问题，完成 VIS 视觉识别手册，理解 CI 战略的基本 宗旨是解决形象设计中的群己一体的感的问题。这不仅是将企业形象的方方面面组合成一个能够进行 整体动态运作的有机体，而且还要使企业与他所在的生存环境、与市场、与同行、与上下游企业协调 一致，找到一种与周围生存环境相融、相成的一体感觉，也构成一个整体。 Corporate image design is a highly operational and practical course. It strives to spread corporate culture through corporate image planning and positioning, and establish corporate image to enable the company to enter a new economic pattern. From the perspective of design teaching and the actual situation, this course does not only explore the cultural connotation of CI strategy, but mainly solves the problem of corporate visual identity, completes the VIS visual identity manual, and understands the basic purpose of CI strategy to solve the integration of self in image design. The question of the sense. This is not only to combine