《企业形象设计》课程教学大纲 Course Syllabus of Corporate Image Design 课程编号：014070 Course No:014070 课程名称（中/英文）： 企业形象设计CI Design Course Name:(Chinese/English)企业形象设计CIDesign 课程类型：专业拓展 Course type:Optional Courses 总学时：24 讲课学时：24 实验学时：0 Total Hours:24 Lecture Hours:24 Experiment Hours:0 学分：1.5 Credits 1 5 适用对象：工业设计专业 Object:Industrial Design Majo 先修课程： Prerequisites 后续课程： Follow-up courses: 开课单位：机械与动力工程学院 Teaching School:School of Mechanical and Power engineering 一、课程性质和教学目标 企业形象设计是一门操作性和实践性很强的课程，它力求通过企业形象的策划与定位来传播企业 文化，树立企业形象使企业步入新的经济格局。从设计教学的角度和实际情况出发，本课程不过多探 索C战略的文化内涵而主要解决企业的视觉识别问题，完成IS视觉识别手册，理解CI战略的基本 宗旨是解决形象设计中的群己一体的感的问题。这不仅是将企业形象的方方面面组合成一个能够进行 整体动态运作的有机体，而且还要使企业与他所在的生存环境、与市场、与同行、与上下游企业协调 一致，找到一种与周围生存环境相融、相成的一体感觉，也构成一个整体。 Corporate image design is a highly operational and practical course.It strives to spread corporate culture through corporate image planning and positioning,and establish corporate image to enable the company to enter a new economic pattern.From the perspective of desigr teaching and the actual situation,this course does not only explore the cultural connotation of CI strategy,but mainly solves the problem of corporate visual identity,completes the VIS visual identity manual,and understands the basic purpose of CI strategy to solve the integration of self in image design.The question of the sense.This is not only to combine
《企业形象设计》课程教学大纲 Course Syllabus of Corporate Image Design 课程编号: 014070 Course No: 014070 课程名称（中／英文）： 企业形象设计 CI Design Course Name: (Chinese/English) 企业形象设计 CI Design 课程类型:专业拓展 Course type: Optional Courses 总 学 时：24 讲课学时：24 实验学时：0 Total Hours: 24 Lecture Hours: 24 Experiment Hours: 0 学 分：1.5 Credits: 1.5 适用对象:工业设计专业 Object: Industrial Design Major 先修课程： Prerequisites: 后续课程： Follow-up courses: 开课单位：机械与动力工程学院 Teaching School: School of Mechanical and Power engineering 一、课程性质和教学目标 企业形象设计是一门操作性和实践性很强的课程，它力求通过企业形象的策划与定位来传播企业 文化，树立企业形象使企业步入新的经济格局。从设计教学的角度和实际情况出发，本课程不过多探 索 CI 战略的文化内涵而主要解决企业的视觉识别问题，完成 VIS 视觉识别手册，理解 CI 战略的基本 宗旨是解决形象设计中的群己一体的感的问题。这不仅是将企业形象的方方面面组合成一个能够进行 整体动态运作的有机体，而且还要使企业与他所在的生存环境、与市场、与同行、与上下游企业协调 一致，找到一种与周围生存环境相融、相成的一体感觉，也构成一个整体。 Corporate image design is a highly operational and practical course. It strives to spread corporate culture through corporate image planning and positioning, and establish corporate image to enable the company to enter a new economic pattern. From the perspective of design teaching and the actual situation, this course does not only explore the cultural connotation of CI strategy, but mainly solves the problem of corporate visual identity, completes the VIS visual identity manual, and understands the basic purpose of CI strategy to solve the integration of self in image design. The question of the sense. This is not only to combine
all aspects of the corporate image into an organism that can carry out overall dynamic operation,but also to make the company coordinate with its living environment,the market, with peers,and upstream and downstream companies,and find a way to survive with the surroundings.The sense of integration and integration of the environment also constitutes a whole. 二、教学基本要求 I1.Basic Requirements for Teaching 从字面及引申意义理解C战略的概念，作为综合设计的所包括的方方面面的设计要素。了解 CI的由来与发展确定☑的基本战略精神。通过☑成功案例的分析明确C战略的价值与意义近而明确 企业的发展方向。在了解C设计的重要性之后我们要对C的基本构成要素做重点学习，同时也要把 握重中之重在M、B、I当中重点理解I,要把握MI与Ⅵ的关系并参照MI进行M设计。设计 之前还要学习C设计的基本原则，依据基本原则进行设计。了解C1设计开发的作业程序。最后进入 全课程的重点和难点一视觉识别(M)的设计开发阶段。Understand the concept from the literal and extended meaning,as the design elements of all aspects included in the Cl of comprehensive design.Understand the origin and development of Cl and determine the basic strategic spirit of Cl.Throug the analysis of Cl success cases,it is clear that the value and significance of the Cl strategy are close and the development direction of the enterprise is clear.After understanding the importance of cl design,we must focus on learning the basic components of Cl.and at the same time grasp the top priority.Focus on understanding VI among MI,Bl,and and grasp the relationship between MI and VI and refer to Ml.V design.Before VI design,learn the basic principles of cl design,and design according to the basic principles Understand the operating procedures of Cl design and development.Finally,enter the focus and difficulty of the whole course-the design and development stage of visual identity(Vl). 三、教学内容及要求 I.Topic and Requirements 首先要掌握企业形象视觉要素基本系统：其次掌握企业形象视觉要素应用系统。企业的标志设计 是视觉识别()设计之中的灵魂，该课程在此穿插了标志设计的有关内容，这也是学生的重点学习 内容之一。结合设计案例分析讲解理论，旨在使学生对CS战略有全方位的深入认识和把握，初步具 备CS策划设计、实施、管理和进行有效传播的能力。 At this stage,we must first master the basic system of corporate image visual elements;secondly, master the applicationsystem of corporate image visual elements.is the sou of visua identity (VI)design.This course is interspersed with logo design related content,which is also one of the key learning content for students.Combining design case analysisto explain theories,it aims toenable students to have a comprehensive in-depth understanding and grasp of CISstrategy,and initially have the ability of CIS planning,design,implementation,management and effective communication. 1、CI概述及CI的概念 1.CI overview and CI concept
all aspects of the corporate image into an organism that can carry out overall dynamic operation, but also to make the company coordinate with its living environment, the market, with peers, and upstream and downstream companies, and find a way to survive with the surroundings. The sense of integration and integration of the environment also constitutes a whole. 二、教学基本要求 II. Basic Requirements for Teaching 从字面及引申意义理解 CI 战略的概念，作为综合设计的 CI 所包括的方方面面的设计要素。了解 CI 的由来与发展确定 CI 的基本战略精神。通过 CI 成功案例的分析明确 CI 战略的价值与意义近而明确 企业的发展方向。在了解 CI 设计的重要性之后我们要对 CI 的基本构成要素做重点学习，同时也要把 握重中之重在 MI、BI、VI 当中重点理解 VI，要把握 MI 与 VI 的关系并参照 MI 进行 VI 设计。VI 设计 之前还要学习 CI 设计的基本原则，依据基本原则进行设计。了解 CI 设计开发的作业程序。最后进入 全课程的重点和难点——视觉识别（VI）的设计开发阶段。Understand the concept of CI strategy from the literal and extended meaning, as the design elements of all aspects included in the CI of comprehensive design. Understand the origin and development of CI and determine the basic strategic spirit of CI. Through the analysis of CI success cases, it is clear that the value and significance of the CI strategy are close and the development direction of the enterprise is clear. After understanding the importance of CI design, we must focus on learning the basic components of CI, and at the same time grasp the top priority. Focus on understanding VI among MI, BI, and VI, and grasp the relationship between MI and VI and refer to MI. VI design. Before VI design, learn the basic principles of CI design, and design according to the basic principles. Understand the operating procedures of CI design and development. Finally, enter the focus and difficulty of the whole course-the design and development stage of visual identity (VI). 三、教学内容及要求 III. Topic and Requirements 首先要掌握企业形象视觉要素基本系统；其次掌握企业形象视觉要素应用系统。企业的标志设计 是视觉识别（VI）设计之中的灵魂，该课程在此穿插了标志设计的有关内容，这也是学生的重点学习 内容之一。结合设计案例分析讲解理论，旨在使学生对 CIS 战略有全方位的深入认识和把握，初步具 备 CIS 策划设计、实施、管理和进行有效传播的能力。 At this stage, we must first master the basic system of corporate image visual elements; secondly, master the application system of corporate image visual elements. Corporate logo design is the soul of visual identity (VI) design. This course is interspersed with logo design related content, which is also one of the key learning content for students. Combining design case analysis to explain theories, it aims to enable students to have a comprehensive in-depth understanding and grasp of CIS strategy, and initially have the ability of CIS planning, design, implementation, management and effective communication. 1、CI 概述及 CI 的概念 1.CI overview and CI concept
2、C1系统的基本构成 2.The basic structure of the CI system 3、CI的设计原则 3.The design principles of CI 4、C策划与设计 4.CI planning and design 5、VT设计及程序 5.VI design and program 6、CI设计手册的设计与制作 6.Design and production of cI design manual 四、课程建设与改革（含教学思想、教学方法、教学手段） IV.Curriculum Construction and Reform(including teaching ideas,teaching methods,and teaching actions) 教学思想：掌握VⅥ设计的具体方法。本课程将布置适量设计作业，要求学生按时完成，教师认 真批改。依据所学的内容制作手册一套：作业规格：A4纸彩色打印。 Teaching idea:master the specific method of VI design.Appropriate design assignments will be assigned to this course,students are required tocomplete them on time,and teachers will seriously correct them.Make a set of VI manuals based on what you have learned;job specifications:A4 paper color printing. 教学方法：由任课教师拟订教具使用计划，并提前报教具室准备，教师应准备教学范例、参考书 目、幻灯及多媒体课件等教学相关资料： Teaching methods:The teacher should draw up the teaching aids demand list and reports it to the teaching aids office in advance for preparation,and prepare teaching materials such as teaching model pictures,reference books,slides,and multimedia courseware 教学手段：讲解，案例分析，讨论，评讲。 Teaching actions:lecture,caseanalysis,discussion,nd comment 五、各教学环节学时分配 V.the distribution of teaching hours 讲课 习题课 讨论课 实验 其他 合计 ecture Exercise piscussion Experiment Other Total 1、CI概述及CI的概 .CI overview and C oncept 、CI系统的基本构成 4 The basic
2、CI 系统的基本构成 2. The basic structure of the CI system 3、CI 的设计原则 3. The design principles of CI 4、CI 策划与设计 4.CI planning and design 5、VI 设计及程序 5.VI design and program 6、CI 设计手册的设计与制作 6.Design and production of CI design manual 四、课程建设与改革（含教学思想、教学方法、教学手段） IV. Curriculum Construction and Reform (including teaching ideas, teaching methods, and teaching actions) 教学思想：掌握 VI 设计的具体方法。本课程将布置适量设计作业，要求学生按时完成，教师认 真批改。依据所学的内容制作 VI 手册一套；作业规格：A4 纸彩色打印。 Teaching idea: master the specific method of VI design. Appropriate design assignments will be assigned to this course, students are required to complete them on time, and teachers will seriously correct them. Make a set of VI manuals based on what you have learned; job specifications: A4 paper color printing. 教学方法：由任课教师拟订教具使用计划，并提前报教具室准备，教师应准备教学范例、参考书 目、幻灯及多媒体课件等教学相关资料； Teaching methods: The teacher should draw up the teaching aids demand list and reports it to the teaching aids office in advance for preparation, and prepare teaching materials such as teaching model pictures, reference books, slides, and multimedia courseware. 教学手段：讲解，案例分析，讨论，评讲。 Teaching actions: lecture, case analysis, discussion, nd comment. 五、各教学环节学时分配 Ⅴ. the distribution of teaching hours 讲课 Lecture 习题课 Exercise 讨论课 Discussion 实验 Experiment 其他 Other 合计 Total 1、CI 概述及 CI 的概念 1.CI overview and CI concept 4 4 2、CI 系统的基本构成 2. The basic 4 4
structure of the CI system 3、CI的设计原则 The design orinciples of cI 4、CI策划与设计 4.CI planning and esign 5、V1设计及程序 VI design and 2 rogra■ 6、CI设计手册的设i 与制作 Design and 2 oroduction of CI esign manual 合计 Total 20 40 六、考核及成绩评定方式 VI.Assessment and Grading 本门课程总成绩以作业成绩作为主要依据，课堂表现、考勒情况、自主学习情况为辅。 The total score of this course is based on homework scores,supplemented by classroom performance,attendance,and autonomous learning. 七、教材和参考书目 VII.Textbooks and Other Materials 教材：C策划与设计（第二版），识历峰主编，郑州大学出版社，2016年1月出版。 参考书：品牌设计法则，徐适著，人民有点出版社出版社，2019年1月出版。 品牌形象手册，孙芳编著编著，清华大学出版社，2016年8月出版。 Teaching materials:Shilifeng,Cl planning and design (second editon),Zhengzhou University Press published in January 2016. Reference book:Xushi,Brand DesignRules,People's Bit Publishing House,published Sun Fang,Brand ImageHandbook,Tsinghua University Press,published in August 2016
structure of the CI system 3、CI 的设计原则 3. The design principles of CI 4 4 4、CI 策划与设计 4.CI planning and design 4 4 5、VI 设计及程序 5.VI design and program 2 2 4 6、CI 设计手册的设计 与制作 6.Design and production of CI design manual 2 2 4 合计 Total 20 40 六、考核及成绩评定方式 VI. Assessment and Grading 本门课程总成绩以作业成绩作为主要依据，课堂表现、考勤情况、自主学习情况为辅。 The total score of this course is based on homework scores, supplemented by classroom performance, attendance, and autonomous learning. 七、教材和参考书目 VII. Textbooks and Other Materials 教 材：CI 策划与设计（第二版），识历峰主编，郑州大学出版社，2016 年 1 月出版。 参考书：品牌设计法则，徐适著，人民有点出版社出版社，2019 年 1 月出版。 品牌形象手册，孙芳编著编著，清华大学出版社，2016 年 8 月出版。 Teaching materials: Shilifeng, CI planning and design (second edition), Zhengzhou University Press, published in January 2016. Reference book: Xu Shi, Brand Design Rules, People's Bit Publishing House, published in January 2019. Sun Fang, Brand Image Handbook, Tsinghua University Press, published in August 2016
八、说明 VIII.Description 无 None. 大纲制订人：王欢 Prepared by:Wang Huan 大纲审定人： Reviewed by: 制订日期：2021.5.20 Date:May20,2021
八、说明 VIII. Description 无 None. 大纲制订人： 王欢 Prepared by: Wang Huan 大纲审定人： Reviewed by: 制订日期：2021.5.20 Date: May 20, 2021