《设计创意》课程教学大纲 course syllabus of Design Creativity 课程编号：013182 Course No:013182 课程名称（中/英文）： 设计创意Design Creativity 课程类型：模块课 Course type:Module cours 总学时：40 讲课学时：40 实验学时：0 Total Hours:40 Lecture Hours:40 Experiment Hours:0 学分：2.5 Credits:2.5 适用对象：工业设计专业 Object:Industrial Design Majo 先修课程： Prerequisites 后续课程： Follow-up courses 开课单位：机械与动力工程学院 Teaching School:School of Mechanical and Power engineering 一、课程性质和教学目标 I.Course Nature and Learning Outcome 创意是具有一定创造性思维程序的产物，是一种有思想有意识的创造性行为。设计创意课程是培 养学生根据所要表达的主题、内容的要求，以说明性的图形样式为造型元素，运用一定的形式构成规 律，使图形样式具有深刻内涵寓意，从而调动视觉来激发心理层面的感受，并准确传递信总、沟通情 Creativity is the product of a certain creative thinking process,and it is a kind of ideological and conscious creative behavior.The design and creativity course is to train students touse descriptive graphic styles as according to the requirements of the theme and content to be expressed,and use certain form composition rules to make the graphic styles have profound connotations,so as to mobilize the vision to stimulate the psychological level of feelings,And accurately convey information and communicate emotions. 二、教学基本要求 II.Basic Requirements for Teaching
《设计创意》课程教学大纲 course syllabus of Design Creativity 课程编号: 013182 Course No: 013182 课程名称（中／英文）： 设计创意 Design Creativity 课程类型: 模块课 Course type: Module course 总 学 时：40 讲课学时：40 实验学时：0 Total Hours: 40 Lecture Hours: 40 Experiment Hours: 0 学 分：2.5 Credits: 2.5 适用对象: 工业设计专业 Object: Industrial Design Major 先修课程： Prerequisites: 后续课程： Follow-up courses: 开课单位：机械与动力工程学院 Teaching School: School of Mechanical and Power engineering 一、课程性质和教学目标 I. Course Nature and Learning Outcome 创意是具有一定创造性思维程序的产物，是一种有思想有意识的创造性行为。设计创意课程是培 养学生根据所要表达的主题、内容的要求，以说明性的图形样式为造型元素，运用一定的形式构成规 律，使图形样式具有深刻内涵寓意，从而调动视觉来激发心理层面的感受，并准确传递信息、沟通情 感。 Creativity is the product of a certain creative thinking process, and it is a kind of ideological and conscious creative behavior. The design and creativity course is to train students to use descriptive graphic styles as modeling elements according to the requirements of the theme and content to be expressed, and use certain form composition rules to make the graphic styles have profound connotations, so as to mobilize the vision to stimulate the psychological level of feelings , And accurately convey information and communicate emotions. 二、教学基本要求 II. Basic Requirements for Teaching
本课程通过理论与实践训练两个部分课程内容，旨在训练培养学生对图形想象力的控制能力和形 式美原则的应用能力。以创造性思维模式寻求审美的现代性与图形的现代性，使学生掌握创意设计的 规律和快速表现的能力，更好的为设计专业的设计思维训练和设计创作服务。 This course is based on two parts of theoretical and practical training.which aims to train students to control the imagination of graphics and the application of the principles of formal beauty.Seek aesthetic modernity and graphic modernity with creative thinking mode, so that students can master the laws of creative design and the ability to express quickly and better serve the design thinking training and design creation of design professionals. 三、教学内容及要求 Il1.Topic and Requirements 1、设计创意的概述 1.Overview of design creativity 2、设计创意的基础知识 2.Basic knowledge of design creativity 3、古为今用-20世纪现代艺术 3.The past serves the present-20th century modern art 4、创意图形的联想方法 4.Associative method of creative graphics 5、创意图形的思维方法 5.Creative graphics thinking method 6、创意图形的构成方法 6.The composition method of creative graphics 7、二维到多维创意设计 7.Two-dimensional to multi-dimensional creative design 四、课程建设与改革（含教学思想、教学方法、教学手段） IV.Curriculum Construction and Reform(including teaching ideas,teaching methods,and teaching actions) 教学思想：掌握创意设计的思维方法和创意图形的构成方法。本课程将布置适量作业，要求学生 按时完成，教师认真批改。 Teaching idea:master the thinking method of creative design and the method of constructing creative graphics.Appropriate homework will be assigned to this course,students are required to complete it on time. 教学方法：由任课教师拟订教具使用计划，并提前报教具室准备，教师应准备教学范例、参考书 目、幻灯及多媒体课件等教学相关资料： Teaching methods:The teacher should draw up the teaching aids demand list and reports it to the teaching aids office in advance for preparation,and prepare teaching materials such as teaching model
本课程通过理论与实践训练两个部分课程内容，旨在训练培养学生对图形想象力的控制能力和形 式美原则的应用能力。以创造性思维模式寻求审美的现代性与图形的现代性，使学生掌握创意设计的 规律和快速表现的能力，更好的为设计专业的设计思维训练和设计创作服务。 This course is based on two parts of theoretical and practical training, which aims to train students to control the imagination of graphics and the application of the principles of formal beauty. Seek aesthetic modernity and graphic modernity with creative thinking mode, so that students can master the laws of creative design and the ability to express quickly, and better serve the design thinking training and design creation of design professionals. 三、教学内容及要求 III. Topic and Requirements 1、设计创意的概述 1. Overview of design creativity 2、设计创意的基础知识 2.Basic knowledge of design creativity 3、古为今用-20 世纪现代艺术 3.The past serves the present-20th century modern art 4、创意图形的联想方法 4.Associative method of creative graphics 5、创意图形的思维方法 5. Creative graphics thinking method 6、创意图形的构成方法 6、The composition method of creative graphics 7、二维到多维创意设计 7. Two-dimensional to multi-dimensional creative design 四、课程建设与改革（含教学思想、教学方法、教学手段） IV. Curriculum Construction and Reform (including teaching ideas, teaching methods, and teaching actions) 教学思想：掌握创意设计的思维方法和创意图形的构成方法。本课程将布置适量作业，要求学生 按时完成，教师认真批改。 Teaching idea: master the thinking method of creative design and the method of constructing creative graphics. Appropriate homework will be assigned to this course, students are required to complete it on time, and teachers will seriously correct them. 教学方法：由任课教师拟订教具使用计划，并提前报教具室准备，教师应准备教学范例、参考书 目、幻灯及多媒体课件等教学相关资料； Teaching methods: The teacher should draw up the teaching aids demand list and reports it to the teaching aids office in advance for preparation, and prepare teaching materials such as teaching model
pictures,reference books,slides,and multimedia courseware. 教学手段：讲解，案例分析，讨论，评讲。 Teaching actions:lecture,case analysis,discussion,nd comment. 五、各教学环节学时分配 V.Allocation of Teaching Hours 讨论课 讲课 实验 习课 其他 合计 ecture Exercise Discussio Experime Other Total 1、设计创意的概述 1.Overview of design creativity 2、设计创意的基础 知识 2.Basic knowledge 4 of design creativity 3、古为今用-20世 纪现代艺术 3.The past serves 4 4 the present-20th century modern art Poster Design 4、创意图形的联想 方法 4.Associative 4 method of creative graphics 5、创意图形的思维 方法 5.Creative
pictures, reference books, slides, and multimedia courseware. 教学手段：讲解，案例分析，讨论，评讲。 Teaching actions: lecture, case analysis, discussion, nd comment. 五、各教学环节学时分配 V. Allocation of Teaching Hours 讲课 Lecture 习题课 Exercise 讨论课 Discussio n 实验 Experime nt 其他 Other 合计 Total 1、设计创意的概述 1.Overview of design creativity 4 4 2、设计创意的基础 知识 2.Basic knowledge of design creativity 4 4 3、古为今用-20 世 纪现代艺术 3.The past serves the present-20th century modern art Poster Design 4 4 4、创意图形的联想 方法 4.Associative method of creative graphics 4 4 5、创意图形的思维 方法 5.Creative 4 4
graphics thinking method 6、创意图形的构成 方法 4 6.The composition method of creative graphics 7、二维到多维设创 意设计 7.Two-dimensiona】 0 multi-dimensional creative design 8、综合练习 8.Comprehensive exercises 9、综合练习 9.Comprehensive exercises 10、综合练习 10.Comprehensive 4 4 exercises 合计 Total 28 % 六、考核及成绩评定方式 VI.Assessment and Grading 木门课程总成绩以作业成绩作为主要依据，课常表现、考勒情况、自主学习情况为铺。 The total score of this course is based on homework scores,supplemented by classroom performance,attendance,and autonomous learning
graphics thinking method 6、创意图形的构成 方法 6.The composition method of creative graphics 4 4 7、二维到多维设创 意设计 7.Two-dimensional to multi-dimensional creative design 4 4 8、综合练习 8.Comprehensive exercises 4 4 9、综合练习 9.Comprehensive exercises 4 4 10、综合练习 10.Comprehensive exercises 4 4 合计 Total 28 8 4 40 六、考核及成绩评定方式 VI. Assessment and Grading 本门课程总成绩以作业成绩作为主要依据，课堂表现、考勤情况、自主学习情况为辅。 The total score of this course is based on homework scores, supplemented by classroom performance, attendance, and autonomous learning
七、教材和参考书目 VII.Textbooks and Other Materials 教材：图形创意，李路葵、汤雅莉编著，清华大学出版社，2016年出版。 图形创意（第2版），周承君、罗瑞兰，北京大学出版社，2018年出版。 Teaching material:Li Lukui and Tang Yali,Graphic creativity,Tsinghua University Press published in 2016. Zhou Chengjun and Luo Ruilan,Graphic Creativity (2nd Edition),Peking University Press published in 2018. 参考书：创意探索-基于图形语言的创新设计，孙明主编，人民美术出版社，015年出版。 Reference book:Sun Ming,Creative Exploration-Innovative Design Based on Graphic Language,People's Fine Arts Publishing House,published in 2015. 八、说明 VIII.Description 无 None. 大纲制订人：王欢 Prepared by:Wang Huan 大纲审定人： Reviewed by 制订日期：2021.5.20 Date:May 20.2021
七、教材和参考书目 VII. Textbooks and Other Materials 教 材：图形创意，李路葵、汤雅莉编著，清华大学出版社，2016 年出版。 图形创意（第 2 版），周承君、罗瑞兰，北京大学出版社，2018 年出版。 Teaching material: Li Lukui and Tang Yali, Graphic creativity, Tsinghua University Press, published in 2016. Zhou Chengjun and Luo Ruilan,Graphic Creativity (2nd Edition), Peking University Press, published in 2018. 参考书：创意探索-基于图形语言的创新设计，孙明主编，人民美术出版社，2015 年出版。 Reference book: Sun Ming, Creative Exploration-Innovative Design Based on Graphic Language, People's Fine Arts Publishing House, published in 2015. 八、说明 VIII. Description 无 None. 大纲制订人： 王欢 Prepared by: Wang Huan 大纲审定人： Reviewed by: 制订日期：2021.5.20 Date: May 20, 2021