《视觉传达设计》课程教学大纲 Course Syllabus of Visual Communication Design 课程编号:012045 Course No:012045 课程名称(中/英文): 视觉传达设计Visual Communication Desigr Course Name(Chinese/English):视觉传达设计Visual Communication Design 课程类型:模块课 Course type:Module course 总学时:64 讲课学时:64 实验学时:0 Total Hours:64 Lecture Hours:64 Experiment Hours:0 学分:4 Credits:4 适用对象: Object: 先修课程: Prerequisites: 后续课程: Follow-up courses 开课单位:机械与动力工程学院 Teaching School:School of Mechanical Engineering 一、课程性质和教学目标 I Course Nature and Learning Outcome 工业设计专业必修课。 Acompulsory course for industrial desig n maior 着眼“大视觉”的概念,以艺术与设计思维综合的方式对“传达”进行实验性探究,让同学全面 了解视觉传达设计的学科架构与最新发展动态,并努力尝试有别于前人的创新设计。 Focusing on the concept of "big vision",experimental exploration of "communication"in a comprehensive way of rt and design thinking.that fully understand the disciplinary structure and latest developments of visual communication design,and strive to try different innovations from the predecessors design 二、教学基本要求 II.Basic Requirements for Teaching 1、作为工业设计专业的主干课程之一,需要同学联系前阶段基础课程学习的成果,充分进行图形 “传达”的实验
《视觉传达设计》课程教学大纲 Course Syllabus of Visual Communication Design 课程编号: 012045 Course No:012045 课程名称(中/英文): 视觉传达设计 Visual Communication Design Course Name (Chinese/English): 视觉传达设计 Visual Communication Design 课程类型: 模块课 Course type: Module course 总 学 时: 64 讲课学时: 64 实验学时:0 Total Hours: 64 Lecture Hours: 64 Experiment Hours: 0 学 分: 4 Credits: 4 适用对象: Object: 先修课程: Prerequisites: 后续课程: Follow-up courses: 开课单位:机械与动力工程学院 Teaching School: School of Mechanical Engineering 一、课程性质和教学目标 I. Course Nature and Learning Outcome 工业设计专业必修课。 A compulsory course for industrial design majors. 着眼“大视觉”的概念,以艺术与设计思维综合的方式对“传达”进行实验性探究,让同学全面 了解视觉传达设计的学科架构与最新发展动态,并努力尝试有别于前人的创新设计。 Focusing on the concept of "big vision", experimental exploration of "communication" in a comprehensive way of art and design thinking, so that students can fully understand the disciplinary structure and latest developments of visual communication design, and strive to try different innovations from the predecessors design. 二、教学基本要求 II. Basic Requirements for Teaching 1、作为工业设计专业的主干课程之一,需要同学联系前阶段基础课程学习的成果,充分进行图形 “传达”的实验
2、鼓励在形式美的原则下标新立异。 1.As one of the main courses of the industrial design major.students are required to contact the results of the previous basic ou tofully carry out the experiment of 2.Encourage innovation under the principle of beauty in form. 三、教学内容及要求 III.Topic and Requirements 第一章概述 Chapter 1Overview 1、视觉传达的定义 2、视觉传达的领域 1.Definition of visual communication 2.The field of visual communication 第二章文字设计 Chapter 2 Text Design 1、汉字的起源及发展 2、拉丁文字的起源及发展 3、字体的基本结构 4、字体设计的方法与应用 1.The origin and development of Chinese characters 2.The origin and development of Latin seript 3.The basic structure of the font 4.The method and application of font design 第三章版式设计 Chapter 3Layout Design 1、字体编排设计 2、图形编排设计 3、版式设计的形式 4、版式设计的方法与应用 1.Font layout design 2.Graphic layout design 3.The form of layout design 4.The method and application oflayout design 第四章包装设计 Chapter 4Packaging Design 1、包装设计的定义 2、包装设计的机能
2、鼓励在形式美的原则下标新立异。 1. As one of the main courses of the industrial design major, students are required to contact the results of the previous basic courses to fully carry out the experiment of graphic "communication". 2. Encourage innovation under the principle of beauty in form. 三、教学内容及要求 III. Topic and Requirements 第一章 概述 Chapter 1 Overview 1、 视觉传达的定义 2、 视觉传达的领域 1. Definition of visual communication 2. The field of visual communication 第二章 文字设计 Chapter 2 Text Design 1、 汉字的起源及发展 2、 拉丁文字的起源及发展 3、 字体的基本结构 4、 字体设计的方法与应用 1. The origin and development of Chinese characters 2. The origin and development of Latin script 3. The basic structure of the font 4. The method and application of font design 第三章 版式设计 Chapter 3 Layout Design 1、 字体编排设计 2、 图形编排设计 3、 版式设计的形式 4、 版式设计的方法与应用 1. Font layout design 2. Graphic layout design 3. The form of layout design 4. The method and application of layout design 第四章 包装设计 Chapter 4 Packaging Design 1、 包装设计的定义 2、 包装设计的机能
3、包装设计的材料 4、包装设计的范畴 5、设计方法 1.Definition of packaging design 2.The function of packaging desigr 3.Materials for packaging design 4.Scope of packaging design 5.Design method 第五章广告设计 Chapter 5Advertising Design 1、广告的定义 2、广告的分类 3、广告设计的程序 1.Definition ofadvertisement 2.Classification of advertisements 3.The procedure of advertising design 四、课程建设与改革(含教学思想、教学方法、教学手段) IV.Curriculum Construction and Reform(including teaching ideas,teaching methods,and teaching actions) 每一章均选择适量作业,要求学生按时完成,教师认真批改。 Every chapter selects an appropriate amount of homework,requires students to complete it on time. and the teacher carefully corrects it. 五、各教学环节学时分配 V.Allocation of Teaching Hours 讲课 习题课 讨论课 实验 其他 合计 ture Exercise xperiment ther otal 概述 2 2 Overview 文字设计 8 Text Design 10 8 版式设计 8 8 16 Layout Design 句装设计 4 Packaging Design 广告设计 4 12 16
3、 包装设计的材料 4、 包装设计的范畴 5、 设计方法 1. Definition of packaging design 2. The function of packaging design 3. Materials for packaging design 4. Scope of packaging design 5. Design method 第五章 广告设计 Chapter 5 Advertising Design 1、 广告的定义 2、 广告的分类 3、 广告设计的程序 1. Definition of advertisement 2. Classification of advertisements 3. The procedure of advertising design 四、课程建设与改革(含教学思想、教学方法、教学手段) IV. Curriculum Construction and Reform (including teaching ideas, teaching methods, and teaching actions) 每一章均选择适量作业,要求学生按时完成,教师认真批改。 Every chapter selects an appropriate amount of homework, requires students to complete it on time, and the teacher carefully corrects it. 五、各教学环节学时分配 V. Allocation of Teaching Hours 讲课 Lecture 习题课 Exercise 讨论课 Discussion 实验 Experiment 其他 Other 合计 Total 概述 Overview 2 2 文字设计 Text Design 8 10 18 版式设计 Layout Design 8 8 16 包装设计 Packaging Design 4 8 12 广告设计 4 12 16
Advertising Design 合计 Total 64 六、考核及成绩评定方式 VI.Assessment and Grading 学生完成由教师布置的设计题目 Students complete the design questions assigned by the teacher 七、教材和参考书目 VII.Textbooks and Other Materials 参考书:《视觉传达设计》,张福昌编著,北京理工大学出版社,2008年。 《美国视觉传达完全教程》,(美)瑞恩编著,上海人民美术出板社,2008年。 Reference book:"Visual Communication Design",edited by Zhang Fuchang.Beijing Institut of Technology Press,2008. "A Complete Course of American Visual Communication",edited by(United States)Ryan, Shanghai People's Fine Arts Publishing House,2008. 八、说明 VIII.Description 无 None. 大纲制订人:喇凯英 Prepared by:La Kaiying 大纲审定人: Reviewed by: 制订日期: Date:
Advertising Design 合计 Total 26 38 64 六、考核及成绩评定方式 VI. Assessment and Grading 学生完成由教师布置的设计题目 Students complete the design questions assigned by the teacher 七、教材和参考书目 VII. Textbooks and Other Materials 参考书:《视觉传达设计》,张福昌编著,北京理工大学出版社,2008 年。 《美国视觉传达完全教程》,(美)瑞恩编著,上海人民美术出版社,2008 年。 Reference book: "Visual Communication Design", edited by Zhang Fuchang, Beijing Institute of Technology Press, 2008. "A Complete Course of American Visual Communication", edited by (United States) Ryan, Shanghai People's Fine Arts Publishing House, 2008. 八、说明 VIII. Description 无 None. 大纲制订人:喇凯英 Prepared by: La Kaiying 大纲审定人: Reviewed by: 制订日期: Date: