《招贴设计》课程教学大纲 course syllabus of Poster design 课程编号：013100 Course No:013100 课程名称（中/英文）： :招贴设计Poster Design Course Name:(Chinese/English)招贴设计Poster Design 课程类型：任选课 Course type:Optional Courses 总学时：32 讲课学时：32 实验学时：0 Total Hours:32 Lecture Hours:32 Experiment Hours:0 学分：2 Credits:2 适用对象：工业设计专业 Object:Industrial Design Major 先修课程： Prerequisites: 后续课程： Follow-up courses 开课单位：机械与动力工程学院 Teaching School:School of Mechanical and Power engineering 一、课程性质和教学目标 I Course Nature and Learning Outcome 招贴设计课程是设计专业学生的一门培养创意思维，提升设计理念、拓宽表现手段的 课程。招贴设计传达的信息简洁明了，能瞬间扣人心弦、留下深刻印象，而日制作运输方 便。招贴设计是广告宣传的中坚武器，是各类企业单位、事业单位、政治团体、纪念活动 等的重要宜传手段，处于视觉表现的主轴地位。 Poster design course is a course for students majoring in design to cultivate creative thinking,improve design concept and broaden means of expression.The message conveyed by the poster design is simple and clear,which can be instantly exciting and impressive,and the production and transportation are convenient.Poster design is the backbone of advertising.It is an important means of publicity for all kinds of enterprises,institutions, political groups,commemorative activities,etc.it is in the main position of visual performance. 二、教学基本要求
《招贴设计》课程教学大纲 course syllabus of Poster design 课程编号: 013100 Course No: 013100 课程名称（中／英文）： 招贴设计 Poster Design Course Name: (Chinese/English) 招贴设计 Poster Design 课程类型:任选课 Course type: Optional Courses 总 学 时：32 讲课学时：32 实验学时：0 Total Hours: 32 Lecture Hours: 32 Experiment Hours: 0 学 分：2 Credits: 2 适用对象:工业设计专业 Object: Industrial Design Major 先修课程： Prerequisites: 后续课程： Follow-up courses: 开课单位：机械与动力工程学院 Teaching School: School of Mechanical and Power engineering 一、课程性质和教学目标 I. Course Nature and Learning Outcome 招贴设计课程是设计专业学生的一门培养创意思维，提升设计理念、拓宽表现手段的 课程。招贴设计传达的信息简洁明了，能瞬间扣人心弦、留下深刻印象，而且制作运输方 便。招贴设计是广告宣传的中坚武器，是各类企业单位、事业单位、政治团体、纪念活动 等的重要宣传手段，处于视觉表现的主轴地位。 Poster design course is a course for students majoring in design to cultivate creative thinking, improve design concept and broaden means of expression. The message conveyed by the poster design is simple and clear, which can be instantly exciting and impressive, and the production and transportation are convenient. Poster design is the backbone of advertising. It is an important means of publicity for all kinds of enterprises, institutions, political groups, commemorative activities, etc. it is in the main position of visual performance. 二、教学基本要求
II.Basic Requirements for Teaching 了解招贴的含义、历史的发展。 1、掌握招贴的分类以及招贴广告的创意要求，能熟练创作设计具体门类的招贴作品 2、掌握公益性招贴的创作原则和方法」 3、掌握商业性招贴的创作原则和方法 1.Understand the meaning and historical development of posters. 2.Master the classification of posters and the creative requirements of posters,and be able to create and design posters of specific categories. 3.Master the creation principles and methods of public welfare posters 4.Master the creative principles and methods of commercial posters. 三、教学内容及要求 III.Topic and Requirements 第一章招贴的概述 1,1招贴的概念 1.2招贴的起源、发展、风格流派 Chapter 1 Overview of Posters 1.1The concept of posters 1.2The origin,development,style and genre of posters 第二章招贴的分类、特征与功能 21招贴的分类 2.2招贴的特征 23当代招贴的文化特点 2.4招贴的功能 Chapter 2Classification,Features and Functions of Posters 2.1 Classification of posters 2.2 Features of the poster 2.3 Cultural characteristics of contemporary posters 2.4The function of the poster 第三章招贴设计中的创意 3.1招贴创意的含义 3.2招贴创意的市场分析与策略 3.3招贴创意与消费者心理 3.4创浩性思维的含义和特征 3.5招贴创意设计的基本原则和步骤 Chapter 3 Creativity in Poster Design 3.1 The meaning ofposter creativity
II. Basic Requirements for Teaching 了解招贴的含义、历史的发展。 1、 掌握招贴的分类以及招贴广告的创意要求，能熟练创作设计具体门类的招贴作品。 2、 掌握公益性招贴的创作原则和方法。 3、 掌握商业性招贴的创作原则和方法。 1. Understand the meaning and historical development of posters. 2. Master the classification of posters and the creative requirements of posters, and be able to create and design posters of specific categories. 3. Master the creation principles and methods of public welfare posters. 4. Master the creative principles and methods of commercial posters. 三、教学内容及要求 III. Topic and Requirements 第一章 招贴的概述 1.1 招贴的概念 1.2 招贴的起源、发展、风格流派 Chapter 1 Overview of Posters 1.1 The concept of posters 1.2 The origin, development, style and genre of posters 第二章 招贴的分类、特征与功能 2.1 招贴的分类 2.2 招贴的特征 2.3 当代招贴的文化特点 2.4 招贴的功能 Chapter 2 Classification, Features and Functions of Posters 2.1 Classification of posters 2.2 Features of the poster 2.3 Cultural characteristics of contemporary posters 2.4 The function of the poster 第三章 招贴设计中的创意 3.1 招贴创意的含义 3.2 招贴创意的市场分析与策略 3.3 招贴创意与消费者心理 3.4 创造性思维的含义和特征 3.5 招贴创意设计的基本原则和步骤 Chapter 3 Creativity in Poster Design 3.1 The meaning of poster creativity
3.2 Market analysis and strategy of poster creativity 3.3 Poster creativity and consumer psychology 3.4 The meaning and characteristics of creative thinking 3.5 Basic principles and steps of creative poster design 第四章招贴的构成要素与版式设计 4.1招贴的构成要素 4.1.1图形：图形的形态、图形的设计原则 4.12文字：文案设计、字体设计 4.13色彩：色彩的作用、色彩的象征性、色彩的设计原则 42招贴的编排设计 4.2.1编排设计的可视性与逻辑性 4.2.2视觉流程规律 4.23视觉的诱导因素 4.2.4编排设计中的空间运用 42.5图形与文字的编排设计 Chapter 4The Component Elements and Layout Design of Posters 4.1 Elements ofa poster 4.1.1 Graphics:the shape and design principles of graphics 4.1.Text:Copywriting design,font design 4.1.3 Color:the role of color,the symbolism of color,the principle of color design 4.2 The layout design of the poster 4.2.1 Visibility and logic of layout design 4.2.2 The law of visual process 4.2.3 Inducing factors of vision 4.2.4 Use of space in layout design 4..5 Graphic and text layout design 第五章招贴的表现手法 5.1招贴的表现手法 5.2招贴的创作手段 Chapter5Presentation Techniques of Posters 5.1The performance of the poster 5.2 The creative means of posters 第六章招贴设计的程序 6.1.了解需求 6.2.确定主题 6.3.设计的准备阶段
3.2 Market analysis and strategy of poster creativity 3.3 Poster creativity and consumer psychology 3.4 The meaning and characteristics of creative thinking 3.5 Basic principles and steps of creative poster design 第四章 招贴的构成要素与版式设计 4.1 招贴的构成要素 4.1.1 图形：图形的形态、图形的设计原则 4.1.2 文字：文案设计、字体设计 4.1.3 色彩：色彩的作用、色彩的象征性、色彩的设计原则 4.2 招贴的编排设计 4.2.1 编排设计的可视性与逻辑性 4.2.2 视觉流程规律 4.2.3 视觉的诱导因素 4.2.4 编排设计中的空间运用 4.2.5 图形与文字的编排设计 Chapter 4 The Component Elements and Layout Design of Posters 4.1 Elements of a poster 4.1.1 Graphics: the shape and design principles of graphics 4.1.2 Text: Copywriting design, font design 4.1.3 Color: the role of color, the symbolism of color, the principle of color design 4.2 The layout design of the poster 4.2.1 Visibility and logic of layout design 4.2.2 The law of visual process 4.2.3 Inducing factors of vision 4.2.4 Use of space in layout design 4.2.5 Graphic and text layout design 第五章 招贴的表现手法 5.1 招贴的表现手法 5.2 招贴的创作手段 Chapter 5 Presentation Techniques of Posters 5.1 The performance of the poster 5.2 The creative means of posters 第六章 招贴设计的程序 6.1. 了解需求 6.2. 确定主题 6.3. 设计的准备阶段
6.4.创意的形成 6.5.设计与制作 Chapter VIPoster Design Procedure 6.1.Understanding the requirements 6.2.Determine the subject 6.3.The preparation phase of the design 6.4.The formation of ideas 6.5.Design and production 四、课程建设与改革（含教学思想、教学方法、教学手段） IV.Curriculum Construction and Reform(including teaching ideas,teaching methods,and teaching actions) 教学思想：掌握招贴设计的分类与具体设计方法。本课程将布置适量招贴设计作业，要求学生独 立按时完成，教师认真批改。 Teaching idea:master the classification and specific design methods of poster design.This course will assign an appropriate amount of poster design assignments,students are required to complete them on time. and teachers will seriously correct them. 教学方法：由任课牧师拟订教具使用计划，并提前报教具室准备，教师应准备教学范例、参考书 目、幻灯及多媒体课件等教学相关资料： Teaching methods:The teacher should draw up the teaching aids demand list and reports it to the eaching aids office in advance for preparation and prepare teaching materials such as teaching model pictures,reference books,slides,and multimedia courseware. 教学手段：讲解，案例分析，讨论，评讲。 Teaching actions:lecture.case analysis.discussion.nd comment 五、各教学环节学时分配 V.Allocation of Teaching Hour 讨论课 讲课 习题课 实验 其他 合计 Lecture Experime Exercise Discussio Othe Total nt 招贴的概述 Overview of Posters 招贴的分类、特征 与功能 Classification
6.4. 创意的形成 6.5. 设计与制作 Chapter VI Poster Design Procedure 6.1. Understanding the requirements 6.2. Determine the subject 6.3. The preparation phase of the design 6.4. The formation of ideas 6.5. Design and production 四、课程建设与改革（含教学思想、教学方法、教学手段） IV. Curriculum Construction and Reform (including teaching ideas, teaching methods, and teaching actions) 教学思想：掌握招贴设计的分类与具体设计方法。本课程将布置适量招贴设计作业，要求学生独 立按时完成，教师认真批改。 Teaching idea: master the classification and specific design methods of poster design. This course will assign an appropriate amount of poster design assignments, students are required to complete them on time, and teachers will seriously correct them. 教学方法：由任课教师拟订教具使用计划，并提前报教具室准备，教师应准备教学范例、参考书 目、幻灯及多媒体课件等教学相关资料； Teaching methods: The teacher should draw up the teaching aids demand list and reports it to the teaching aids office in advance for preparation, and prepare teaching materials such as teaching model pictures, reference books, slides, and multimedia courseware. 教学手段：讲解，案例分析，讨论，评讲。 Teaching actions: lecture, case analysis, discussion, nd comment. 五、各教学环节学时分配 V. Allocation of Teaching Hours 讲课 Lecture 习题课 Exercise 讨论课 Discussio n 实验 Experime nt 其他 Other 合计 Total 招贴的概述 Overview of Posters 4 4 招贴的分类、特征 与功能 Classification, 4 4
Features and Functions of Posters 招贴设计中的创 4 Creativity in Poster Design 招贴的构成要素 与版式设计 The Component Elements and Layout Design of Posters 招贴的表现手法 Presentation 义 4 Techniques of Posters 招贴设计的程序 Poster Design4 4 Procedure 综合练习 Comprehensive 4 exercises 综合练习 Comprehensive exercises 合计 32 Total 32 六、考核及成绩评定方式 VI.Assessment and Grading 本门课程总成绩以作业成绩作为主要依据，课堂表现、考勤情况、自主学习情况为辅
Features and Functions of Posters 招贴设计中的创 意 Creativity in Poster Design 4 4 招贴的构成要素 与版式设计 The Component Elements and Layout Design of Posters 4 4 招贴的表现手法 Presentation Techniques of Posters 4 4 招贴设计的程序 Poster Design Procedure 4 4 综合练习 Comprehensive exercises 4 4 综合练习 Comprehensive exercises 4 4 合计 Total 32 32 六、考核及成绩评定方式 VI. Assessment and Grading 本门课程总成绩以作业成绩作为主要依据，课堂表现、考勤情况、自主学习情况为辅
The total score of this course is based on homework scores,supplemented by classroom performance,attendance,and autonomous learning. 七、教材和参考书目 VII.Textbooks and Other Materials 教材：招贴设计（进阶版），汤义勇著，出版社：上海人民美术出版社，2015年7月出版。 招贴设计，林家阳著，出版社：高等教育出版社，2008年出版 Teaching material:Tang Yiyong.poster design (advanced version)publishing house:Shanghai People's Fine Arts Publishing House,published in July 2015. Lin Jiayang.Poster design,publishing house:Higher Education Press published in2008 参考书：世界现代设计史（第二版），王受之著，出版社：中国青年出版社，2015年12月出版。 Reference book:Wang Shouzhi World Modern Design History (Second Edition),Publishing House China Youth Publishing House.published in December 2015. 八、说明 VIII.Description 无 None. 大纲制订人：王欢 Prepared by:Wang Huan 大纲审定人： Reviewed by: 制订日期：2021.5.20 Date:May 20,2021
The total score of this course is based on homework scores, supplemented by classroom performance, attendance, and autonomous learning. 七、教材和参考书目 VII. Textbooks and Other Materials 教 材：招贴设计（进阶版），汤义勇著，出版社：上海人民美术出版社，2015 年 7 月出版。 招贴设计，林家阳著，出版社：高等教育出版社，2008 年出版 Teaching material: Tang Yiyong, poster design (advanced version), publishing house: Shanghai People's Fine Arts Publishing House, published in July 2015. Lin Jiayang, Poster design, publishing house: Higher Education Press, published in 2008. 参考书：世界现代设计史（第二版），王受之著，出版社：中国青年出版社，2015 年 12 月出版。 Reference book: Wang Shouzhi, World Modern Design History (Second Edition), Publishing House: China Youth Publishing House, published in December 2015. 八、说明 VIII. Description 无 None. 大纲制订人： 王欢 Prepared by: Wang Huan 大纲审定人： Reviewed by: 制订日期：2021.5.20 Date: May 20, 2021