《广告展示设计》课程教学大纲 course syl labus of Advertising display design 课程编号：013058 Course No:013058 课程名称（中/英文）： Course Name (Chinese/English): 广告展示设计/Advertise Display Desigr 课程类型：课程群 Course type:Course group 总学时：32 讲课学时：32 实验学时： Total Hours:32 Lecture Hours:32 Experiment Hours:0 学分：2 Credits:2 适用对象：工业设计专业 先修课程：工业设计概论、视觉传达设计、人机工程学、产品设计材料与工艺 Prerequisites:Introduction to industrial design,visual communication design,ergonomics,product design materials and technology 后续课程：室内设计、家具设计、广告展示设计、新媒体设计 Follow-up courses Interior design,furniture design,advertising display design,new media design 开课单位：机械与动力工程学院 Teaching School:College of mechanical and power engineering 课程性质和教学目标 I.Course Nature and Leaming Outcome
《广告展示设计》课程教学大纲 course syllabus of Advertising display design 课程编号: 013058 Course No: 013058 课程名称（中／英文）： Course Name (Chinese/English): 广告展示设计／ Advertise Display Design 课程类型: 课程群 Course type: Course group 总 学 时： 32 讲课学时： 32 实验学时： Total Hours: 32 Lecture Hours: 32 Experiment Hours: 0 学 分：2 Credits: 2 适用对象: 工业设计专业 Object:：Industrial Design 先修课程：工业设计概论、视觉传达设计、人机工程学、产品设计材料与工艺 Prerequisites: Introduction to industrial design, visual communication design, ergonomics, product design materials and technology 后续课程：室内设计、家具设计、广告展示设计、新媒体设计 Follow-up courses: Interior design, furniture design, advertising display design, new media design 开课单位：机械与动力工程学院 Teaching School: College of mechanical and power engineering 一、 课程性质和教学目标 I. Course Nature and Learning Outcome
在视觉传达设计艺术中，视觉展示效果是直接体现艺术价值的一个重要要素：桶讨 广告展示设计的学习，掌捉视觉展示的方法与原则，能够为产品为主的展示空间进行规 划与设计。 In the visual communication design art,the visual display effect is an important element that directly reflects the artistic value;Through the study of advertising display design.we can master the methods and principles of visual display and be able to plan and design the product oriented display space 二、教学基本要求 II.Basic Requirements for Teaching 采用理论联系实际的教学方式 掌握展示设计的基本内容及展示设计的基本技法 采用示范、作品观摩等直观性、形象性地教学手段来提高学生的理解能力与感受能力， 并有针对性的加强个别辅导。 The basic content and the basic technique of display design are mastered by the teachins meth with practic The teaching methods ofdem work observation and understanding ability and feeling ability,and strengthen individual guidance 二、 教学内容及要求 III.Topic and Requirements 通过以下课程内容的学习及应用，提高展示设计的设计理解能力与技 巧。 Through the learning and application of the fol lowing course content.improve the design understanding ability and skills of display design. 第一部分广告展示设计概论讲课学时8 Part I Introduction to advertising display design 8 hours 第1章广告展示设计概述 Chapter 1 Overview of advertising display design 第2章展示的本质 Chapter 2 The essence of exhibition 第3章展示的分类 Chapter 4 About display designers 第二部分展示设计原理讲课学时8 The second part shows the principle of design,8class hours 第5意形式原理 Chapter 5 Formal principle
在视觉传达设计艺术中，视觉展示效果是直接体现艺术价值的一个重要要素；通过 广告展示设计的学习，掌握视觉展示的方法与原则，能够为产品为主的展示空间进行规 划与设计。 In the visual communication design art, the visual display effect is an important element that directly reflects the artistic value; Through the study of advertising display design, we can master the methods and principles of visual display, and be able to plan and design the product oriented display space. 二、教学基本要求 II. Basic Requirements for Teaching 采用理论联系实际的教学方式，掌握展示设计的基本内容及展示设计的基本技法。 采用示范、作品观摩等直观性、形象性地教学手段来提高学生的理解能力与感受能力， 并有针对性的加强个别辅导。 The basic content and the basic technique of display design are mastered by the teaching method of combining theory with practice. The teaching methods of demonstration, work observation and other intuitive and image teaching methods are adopted to improve students' understanding ability and feeling ability, and strengthen individual guidance. 二、 教学内容及要求 III. Topic and Requirements 通过以下课程内容的学习及应用，提高展示设计的设计理解能力与技 巧。 Through the learning and application of the following course content, improve the design understanding ability and skills of display design. 第一部分 广告展示设计概论 讲课学时 8 Part I Introduction to advertising display design 8 hours 第1章 广告展示设计概述 Chapter 1 Overview of advertising display design 第2章 展示的本质 Chapter 2 The essence of exhibition 第3章 展示的分类 Chapter 3 Classification of exhibition 第4章 关于展示设计师 Chapter 4 About display designers 第二部分 展示设计原理 讲课学时 8 The second part shows the principle of design, 8 class hours 第5章 形式原理 Chapter 5 Formal principle
第6章空间设计原理 Chapter6 Principles of space desigr 第7 展示色彩 Chapter 7Display coor 第8意文字外理与平面视觉设计 Chapter 8 Word processing and graphic visual design 第三部分展示的道具设计 讲课学时8 The third part shows the props design,8 class hours 第9章展示道具 Chapter 10 Exhibit display 第11章展示照明 Chapter 11 display lighting 第12章展示空间的装饰与绿化 Chapter 12 decoration and greening of exhibition space 第四部分商业空间展示设计讲课学时8 The for th part o nercial space display design Lecture8 hours 第13章店面广告展示设 Chapter 13 store advertising display design 第14章招牌广告设计 Chapter 14 sign advertisement design 第15音期窗广告展示设计 Chapter 15 wind dow advertising display desigr 第16章售点广告展示设计 Chapter 16 point of sale advertising display design 四、课程建设与改革（含教学思想、教学方法、教学手段） IV.Curriculum Construction and Reform(including teaching ideas teaching methods,and teaching actions) 教学思想：通过展示理论的学习，使学生掌握展示设计的理论及设计的方法，使学生 能够与实际的设计相结合，对不同的展示主题提出完整的设计思路
第6章 空间设计原理 Chapter 6 Principles of space design 第7章 展示色彩 Chapter 7 Display color 第8章 文字处理与平面视觉设计 Chapter 8 Word processing and graphic visual design 第三部分展示的道具设计 讲课学时8 The third part shows the props design, 8 class hours 第9章 展示道具 Chapter 9 Display props 第10章 展品陈列 Chapter 10 Exhibit display 第11章 展示照明 Chapter 11 display lighting 第12章 展示空间的装饰与绿化 Chapter 12 decoration and greening of exhibition space 第四部分 商业空间展示设计 讲课学时 8 The fourth part of the commercial space display design Lecture 8 hours 第13章 店面广告展示设计 Chapter 13 store advertising display design 第14章 招牌广告设计 Chapter 14 sign advertisement design 第15章 橱窗广告展示设计 Chapter 15 window advertising display design 第16章 售点广告展示设计 Chapter 16 point of sale advertising display design 四、课程建设与改革（含教学思想、教学方法、教学手段） IV. Curriculum Construction and Reform (including teaching ideas, teaching methods, and teaching actions) 教学思想 ：通过展示理论的学习，使学生掌握展示设计的理论及设计的方法，使学生 能够与实际的设计相结合，对不同的展示主题提出完整的设计思路
Teaching thought:through the study of display theory,students can master the theory and design method of display design,and make students can combine with actual design,and put forward a complete design idea for different exhibition themes 教学方法：：理论讲解、案例分析、逐个辅导、集体讨论 Teaching methods:theoretical explanation,case analysis,one by one guidance, collective discussion 教学手段：通过投影设备分析案例，通过实体设计灵活运用设计理论与方法。 Teaching method:through the case analysis of projection equipment,flexible use of design theory and method through entity design. 五、各数学环节学时分配 V.Allocation of Teaching Hours 讲课 习题课 讨论课 实验 其他 合计 Discussi Lecture Exercise Other Total 展示设计的概论 Introduction to 8 8 xhibition desig 展示设计的原理 Principles of 8 8 exhibition desigr 展示设计的道具 Display design 8 props 商业空间展示设计 xhibition desig 8 of comercial snace 合计 32 32 六、考核及成绩评定方式 VI.Assessment and Grading 成绩的考核： The examination of achievement: 图形表达准确，技法运用得当，体现展示设计的技巧。指导教师根据学生在课程期间的实 习态度、草图和作业的整体质量等方面对学生进行综合成绩考核。 The graphic expression is accurate,the technique is used properly,and the display
Teaching thought: through the study of display theory, students can master the theory and design method of display design, and make students can combine with actual design, and put forward a complete design idea for different exhibition themes. 教学方法: ：理论讲解、案例分析、逐个辅导、集体讨论 Teaching methods: theoretical explanation, case analysis, one by one guidance, collective discussion 教学手段：通过投影设备分析案例，通过实体设计灵活运用设计理论与方法。 Teaching method: through the case analysis of projection equipment, flexible use of design theory and method through entity design. 五、各教学环节学时分配 V. Allocation of Teaching Hours 讲课 Lecture 习题课 Exercise 讨论课 Discussio n 实验 Experiment 其他 Other 合计 Total 展示设计的概论 Introduction to exhibition design 8 8 展示设计的原理 Principles of exhibition design 8 8 展示设计的道具 Display design props 8 8 商业空间展示设计 Exhibition design of commercial space 8 8 合计 32 32 六、考核及成绩评定方式 VI. Assessment and Grading 成绩的考核； The examination of achievement; 图形表达准确，技法运用得当，体现展示设计的技巧。指导教师根据学生在课程期间的实 习态度、草图和作业的整体质量等方面对学生进行综合成绩考核。 The graphic expression is accurate, the technique is used properly, and the display
design technique is embodied.The instructor evaluates the students'comprehensive performance according to the students'practice attitude,sketch and the overall quality of homework during the course. 成绩评定方式 Performance evaluation method 考查成绩按优、良、中等、及格、不及格五级记分制评定。 The examination results were evaluated according to the five grade scoring system of excellent,good,medium,pass and fail. 七、教材和参考书目 VII.Textbooks and Other Materials 教材：《展示设计》，郭宜章，杨思字，中国青年出版社，2016年01月 Textbook:exhibition design,guoyizhang,yangsiyu,China Youth Publishing House, January 2016. 参考书目：《展示设计精读》，张岩鑫编著，中国电力出版社，2016年02 Bibliography:Intensive Reading of exhibition design,edited by zhangyanxin, China Electric Power Publishing House,February,2016. 八、说明 VIII.Description 课程进行期间每周要完成教师布置的专题设计的作业，综合各内容的成绩作为最终成绩 的考核标准。 During the course,the assignment of the special design arranged by the teacher should be completed every week,and the comprehensive results of each content should be taken as the final evaluation standard 大纲制订人：李辉 Prepared by:Li Hui 大纲审定人：王一工 Reviewed by:Wang Yigong 制订日期：2021/5/18 Date:2021/5/18
design technique is embodied. The instructor evaluates the students' comprehensive performance according to the students' practice attitude, sketch and the overall quality of homework during the course. 成绩评定方式 Performance evaluation method 考查成绩按优、良、中等、及格、不及格五级记分制评定。 The examination results were evaluated according to the five grade scoring system of excellent, good, medium, pass and fail. 七、教材和参考书目 VII. Textbooks and Other Materials 教 材： 《 展示设计 》，郭宜章，杨思宇，中国青年出版社，2016 年 01 月 Textbook: exhibition design, guoyizhang, yangsiyu, China Youth Publishing House, January 2016. 参考书目：《展示设计精读 》， 张岩鑫编著，中国电力出版社，2016 年 02 Bibliography: Intensive Reading of exhibition design, edited by zhangyanxin, China Electric Power Publishing House, February, 2016. 八、说明 VIII. Description 课程进行期间每周要完成教师布置的专题设计的作业，综合各内容的成绩作为最终成绩 的考核标准。 During the course, the assignment of the special design arranged by the teacher should be completed every week, and the comprehensive results of each content should be taken as the final evaluation standard. 大纲制订人：李辉 Prepared by: Li Hui 大纲审定人：王一工 Reviewed by: Wang Yigong 制订日期：2021/5/18 Date: 2021/5/18