同濟大学 Market Size Hypothesis TONGJI UNIVERSITY Sizing the Web/Mobile Market the users the payers (who may not pay) may be measured in What confuses new entrepreneurs is that who offer dollars for eyeballs,page views, access to those users downloads,referrals, web/mobile markets or hours may be multi-sided: Market size could be calculated by multiplying the number of eyeballs by the dollars that each eyeball is worth to a payer. Gathering a massive,growing audience efficiently and cost- effectively is job No.1 for most web/mobile products,but e- commerce is often an exception,as are niche vertical sites,why is the exception?Market Size Hypothesis Sizing the Web/Mobile Market What confuses new entrepreneurs is that web/mobile markets may be multi-sided: (who may not pay) may be measured in eyeballs, page views, downloads, referrals, or hours the users Market size could be calculated by multiplying the number of eyeballs by the dollars that each eyeball is worth to a payer. who offer dollars for access to those users the payers Gathering a massive, growing audience efficiently and cost￾effectively is job No. 1 for most web/mobile products, but e￾commerce is often an exception, as are niche vertical sites, why is the exception?